Paid Search Advertising Brings Quick Profits, Narrow Margins
Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.
But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)
Business Structure Impacts Website Profit
Independent websites with a single employee business structure have a far different view of profit than larger companies.
One major difference lies with how they handle payroll and some of the most basic expenses. (more…)
Independent Contractor Taxes Depend on Business Type
Independent contractor taxes depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.
The government has the same basic rate tiers for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)
Independent Contractor Income Thrives on Multiple Sources
Independent contractor income grows with the help of a strategy that looks beyond just the core business.
More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)
Simple Chart Puts Monthly Page Views into Context
A simple chart offers useful insights about monthly page views and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Business Productivity Separates Success From Failure
Business productivity helps Google, Facebook and other online companies succeed at what they do. Small websites can do the same.
Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)
Website Value Best Determined By Its Profit
Web publishers often debate website value, but they tend to focus on the wrong number.
A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 