A simple chart offers useful insights about audience and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Google, Facebook and other online companies succeed in large part because of productivity.
Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)
Free website publishing is available for any small business. But is it worthwhile?
In brief, it depends on the business needs. Looking at the free options is a good place to start. (more…)
Web publishers often debate website value, but they tend to focus on the wrong number.
A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth. (more…)
Local businesses have a compelling need to advertise their existence to attract customers in order to grow and stay profitable. These days they also have a compelling need to advertise online.
It is easy to imagine that most businesses will find that local online advertising is both necessary and even quite inexpensive to do. (more…)
Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.
When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)
Website profit is often a choice between high profit margin versus high revenue and audience growth.
It is one of the most important choices a publisher or webmaster can make for a Web site financial plan. (more…)