Online Product Portfolio Defends Business Revenue
A portfolio of online products will protect a business if one product takes a dive while others keep performing well.
A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)
Online Subscription Strategy Demands High-Value Content
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with early dialup services such as CompuServe and Prodigy. (more…)
Website Content Strategy Should Balance Desktop and Mobile
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.
Independent Contractor Costs Impact Quality of Results
Independent contractor costs have an impact on the quality of the services they provide.
An online business that hires contractors will not surprisingly find that the better the contractor, the higher the cost of hiring that person. High demand brings higher prices. (more…)
Online Business Success Demands Flexible Thinking
Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.
In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)
Healthy Website Profit Begins with Gross Profit
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is an informative website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)
Paid Search Advertising Brings Quick Profits, Narrow Margins
Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.
But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 