Online Business Success Demands Flexible Thinking
Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.
In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)
Healthy Website Profit Begins with Gross Profit
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)
Site Analytics Reporting Demands Constant Improvement
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Business Structure Impacts Website Profit
Independent websites with a single employee have a far different view of profit than larger companies.
One major difference lies with how they handle payroll and some of the most basic expenses. (more…)
Independent Contractor Taxes Depend on Business Type
Tax rates for independent contractors depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.
The government has the same basic rates for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)
Independent Contractors Thrive With Income From Multiple Sources
Independent contractors have a better chance of surviving and thriving if they have an income strategy that looks beyond just the business.
More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)
Simple Chart Puts Revenue and Audience into Context
A simple chart offers useful insights about audience and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 