Mobile Advertising Trends Raise Concerns on Revenue
Anyone who has developed a responsive Web site that displays well for mobile visitors will likely find that their total audience has increased over the last few years.
If the responsive site has been well designed, the pages per visit and return visitors should be increasing as well.
Search engines recognize sites that are responsive and raise their rankings in search results because visitors will respond favorably to those results.
Unfortunately, all of this good news doesn’t mean that mobile advertising will deliver the same kind of numbers.
Numerous credible sources point to weak click-through rates and RPMs (revenue per thousand impressions) for mobile advertising.
Ironically, spending on mobile advertising continues to climb while spending for desktop advertising has weakened. (more…)
Programmatic Advertising Tutorial: A New Wave of Efficient Buying and Selling
Old practices sometimes get new names, and programmatic advertising is one of them.
This hot buzz word describes a process of automating the buying and selling of ads online.
What makes it so hot now is a vision of the future that takes away any decision making on the part of the marketer and places it directly in the hands of software that does real-time bidding of ad space. (more…)
Mobile Display Ads Present Opportunity for Smaller Players
Data source: IAB. Graphic © Promise Media
Search-related advertising has dominated the online environment for desktop computing for many years, but mobile may be changing that dominance.
The search format, usually in the form of text ads, made up 43 percent of total online advertising in the first half of 2013, according to the Internet Advertising Bureau.
Banner advertising came in a distant second place at 19 percent while mobile (mainly mobile search and banners) made up only 15 percent.
Those numbers looked quite a bit different in the first half of 2014. (more…)
Email Advertising Trend Shows Steady Decline
Generating digital revenue via email advertising is becoming more difficult than ever based on current trends, technology and competition for consumers’ attention.
That doesn’t mean it’s dead, just that it’s not nearly as bright an opportunity as it was some years ago.
In fact, the Internet Advertising Bureau has dropped email advertising as a product category that it tracks in its trend reports.
In the first half of 2013, email ad revenue totaled $78 million or less than 1 percent of search revenue, according to research reports from the IAB. (more…)
2014 Digital Advertising Trends: Strong Growth Continues
Online ad revenue reached its highest point ever in the first half of 2014, according to a new report from the Internet Advertising Bureau.
Total digital revenue reached $23 billion and represented a 15 percent increase over the first half of 2013.
The second quarter of this year saw a 14 percent increase versus the same quarter a year ago, the report said.
The 15 percent year-over-year growth compares to an 18 percent YOY growth in 2013 versus 2012. (more…)
Small Businesses Use Social More Than Any Other Media
Small and medium-sized businesses use social media more than any other media to promote themselves, according to research from BIA/Kelsey.
Nearly 75 percent of all SMBs use social in some form. Facebook is the most popular at 55 percent of the total SMBs having a Facebook business page. About 20 percent have spent money on Facebook advertising. (more…)
Retail Leads Online Advertising Budgets
The retail sector will lead the way in the U.S. in spending advertising money online in 2013, according to a new report from eMarketer.
Total digital ad spending will rise 14 percent this year after increasing 15 percent in 2012 and nearly 22 percent in 2011.
Out of that total, retail will spend the most at 22 percent of total digital ad expenditures.
“Nearly two-thirds of this retail spending will focus on direct response formats, such as search, mobile messaging, classifieds and directories, or lead generation,” eMarketer says. (more…)
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