Generating digital revenue via email advertising is becoming more difficult than ever based on current trends, technology and competition for consumers’ attention.
That doesn’t mean it’s dead, just that it’s not nearly as bright an opportunity as it was some years ago.
In fact, the Internet Advertising Bureau has dropped email advertising as a product category that it tracks in its trend reports.
In the first half of 2013, email ad revenue totaled $78 million or less than 1 percent of search revenue, according to research reports from the IAB. (more…)
Online ad revenue reached its highest point ever in the first half of 2014, according to a new report from the Internet Advertising Bureau.
Total digital revenue reached $23 billion and represented a 15 percent increase over the first half of 2013.
The second quarter of this year saw a 14 percent increase versus the same quarter a year ago, the report said.
The 15 percent year-over-year growth compares to an 18 percent YOY growth in 2013 versus 2012. (more…)
Small and medium-sized businesses use social media more than any other media to promote themselves, according to research from BIA/Kelsey.
Nearly 75 percent of all SMBs use social in some form. Facebook is the most popular at 55 percent of the total SMBs having a Facebook business page. About 20 percent have spent money on Facebook advertising.
“It’s evident from LCM 18 that social media has become a pivotal platform for SMBs,” said Steve Marshall, director of research, BIA/Kelsey. “Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending.”
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways:
1. A customized online presence for an advertiser.
2. An advertiser presence subtly integrated into online content.
The Internet Advertising Bureau says native advertising is “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. “ (more…)
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future of the product for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other Web sites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
Mobile advertising will make up for 6 percent of the total global ad spending in 2018, according to a new prediction by Berg Insight.
The research company estimates the total value of global mobile marketing and advertising at $9.4 billion in 2012, growing 26 percent annually and reaching $38 billion in 2018.
The total will equal about 19 percent of the total online advertising market. (more…)
The retail sector will lead the way in the U.S. in spending advertising money online in 2013, according to a new report from eMarketer.
Total digital ad spending will rise 14 percent this year after increasing 15 percent in 2012 and nearly 22 percent in 2011.
Out of that total, retail will spend the most at 22 percent of total digital ad expenditures.
“Nearly two-thirds of this retail spending will focus on direct response formats, such as search, mobile messaging, classifieds and directories, or lead generation,” eMarketer says. (more…)