Site Personalization Matters More to Advertisers Than Visitors
Site personalization is an essential part of any online advertising strategy.
It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies. (more…)
Website Management Needs Cost Controls in Slowing Economy
Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.
When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)
Email Advertising Needs ‘Visible Impressions’ to Set Rates
Email advertising may find new life by embracing the concept of visible impressions.
Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)
AdSense Reveals Negative Trend in Mobile Advertising
AdSense mobile ads provide great clues to the trends and the future of mobile advertising.
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)
2014 Digital Ad Revenue Grows 16% over 2013
U.S. digital ad revenue had its fifth consecutive year of double digit growth in 2014 with a 16% increase over the previous year, according to a new report from the Internet Advertising Bureau.
The increase is in line with the 17 percent growth in 2013 and 15 percent growth in both 2012 and 2010. The total jumped 22 percent in 2011.
Total spending by advertisers reached $49.5 billion during the year compared to $42.8 billion in 2013, the industry organization said. (more…)
Ad Viewability Standard Rises with Google and Yahoo!
Google this week took another major step with raising the standard for ad viewability.
The company rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number.
Viewabile impressions are those ads that are seen by consumers. They usually are the ads located in the top half of the page and don’t require scrolling to be seen.
Google defines the new report as, “The percentage of impressions that were viewable out of all measurable impressions. This metric only includes impressions from regular AdSense for content, AdSense for video and AdSense for games ad units. It doesn’t include data from link units, or data from dynamic allocation in DFP Small Business.” (more…)
Google Ad Trends Show More Growth at Softer Pace
Revenue for Google-owned sites is outpacing revenue for partner sites. © Promise Media LLC
Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.
For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.
Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. (more…)
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