Mobile CPM Rates: Trends and Best Practices
Average Mobile CPM rates reflect market supply and demand. They also can discourage publishers when they compare them to desktop CPMs.
Mobile CPMs and their ability to generate meaningful revenue remain a major challenge to digital publishers. (more…)
What is Native Advertising? It’s a Tactic That Delivers Results
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways: (more…)
Website Subscriptions Succeed With High-Value Content
Website subscriptions work well with sites that have something special to offer people who are willing to pay a monthly fee. Otherwise, a subscription model is likely to fail.
What is that “something special” that attracts subscribers? The list includes: (more…)
AdSense Earnings Down? You Are Not Alone
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other websites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
AdSense Reveals Negative Trend in Mobile Advertising
AdSense mobile ads provide great clues to the trends and the future of mobile advertising.
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)
2014 Digital Ad Revenue Grows 16% over 2013
U.S. digital ad revenue had its fifth consecutive year of double digit growth in 2014 with a 16% increase over the previous year, according to a new report from the Internet Advertising Bureau.
The increase is in line with the 17 percent growth in 2013 and 15 percent growth in both 2012 and 2010. The total jumped 22 percent in 2011.
Total spending by advertisers reached $49.5 billion during the year compared to $42.8 billion in 2013, the industry organization said. (more…)
Google Ad Trends Show More Growth at Softer Pace
Revenue for Google-owned sites is outpacing revenue for partner sites. © Promise Media LLC
Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.
For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.
Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. (more…)
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