Efficient Website Management Pushes Online Profits Higher
Efficient website management requires quick responses to problems, initiatives, changes in competition, new products, etc. Consider the following.
The website support ticket went to the vendor on Nov. 10. The answer came back on Nov. 17. (more…)
Boost Ad Impressions to Make Up for Low CPMs, CPCs
Boosting ad impressions is one way to make up for the loss of revenue from declining costs per click and costs per thousand impressions.
Google has been reporting quarterly earnings that include two interesting statistics. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
Facebook Marketing Strategy: Get Automated
A solid Facebook marketing strategy can increase traffic to a website. But it also is possible to spend too much time on social media platforms and end up disappointed in the results.
Automation can save time and increase ROI. (more…)
Affiliate Marketing Strategy May Add Extra Income
Affiliate marketing has been a popular online subject because of its potential to generate big revenue for anyone who masters it.
But few people actually master it. Part of the challenge lies in the fact that millions are trying it. (more…)
Online Account Executives Deliver Revenue Results
Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.
In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)
Online Market Share Leads Digital Growth Strategies
An online business will find the future bleak if it doesn’t cope with two basic facts: audience growth has slowed to single digits while the creation of new sites is growing at high double digits.
Growing online market share is the best and possibly one of the few remaining strategies that can increase the chances of a digital business surviving in the years ahead. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 