Anchor links on websites are made up of text and code that encourage visitors to click on them. How often they click on them depends on best practices.
A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.
An image has three potential opportunities to use a naming convention of some kind — the image filename, the image title and the image alternative text (also known as the alt tag). (more…)
Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.
Advice on broken link building often overlooks one critical step in making it effective. The advice focuses on fixing external links that point to a site. That focus is only half the solution. (more…)
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
It also improves navigation and increases important metrics such as pages per visit, time on site and user engagement. (more…)
The meta description of an article is a chance to promote a page to searchers and use search engine optimization at the same time. It is a sales pitch to both people and search engines.
Google’s Search Console shows that a document that gets the top spot in search results can receive a click rate of up to 40 percent or more. Second place has a steep decline, third sees even more decline and so forth. (more…)
If there is any starting point for search engine optimization, it is with the title of the page. Adding SEO to a page title will boost the search results of a document with a minimal amount of effort.
How long does it take to write a sentence with less than 55 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. (more…)