What is Content Development for Websites?
Content development for websites is a strategy and process for publishing information that readers find useful, accurate, timely, important, engaging or entertaining.
It has its foundation in older forms of traditional publishing or broadcasting such as books, magazines, newspapers, radio and television. (more…)
What is the Best Google Title Length?
The best Google title length for search engine optimization is 60 characters. But there is more to the story.
A review of a dozen titles in Google search showed a fairly consistent pattern with how long a title can go before Google cuts it off with ellipses. (more…)
What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
Bad Links Almost Certainly Impact SEO
Bad links within a site most likely hurt search engine rankings. Sometimes absolute proof isn’t there, but the evidence adds up. It just makes sense to jump to a conclusion.
That’s the case with bad links and search engine optimization. Why do bad links hurt search engine optimization? (more…)
How to Increase Website User Engagement
What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.
Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website. (more…)
High Quality Article Marketing Still Helps SEO Results
Article marketing for SEO is a tactic that writers and publishers use to distribute content to other websites.
The articles often have links back to the parent website or to the author’s profile on that site. Ideally, the link is “dofollow”, which passes along SEO value. Otherwise, it may generate clicks or a boost to the author’s or website’s brand and reputation. (more…)
Increase Website Traffic With 6 Key Tactics
Increasing website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 