Landing Page Optimization: A Fast and Simple Approach
Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.
It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)
Best Article Length for Search Engine Optimization
Writers often ask about the best article length for search engine optimization. The answer is a common one in website publishing: it depends.
A 2016 study from Backlinko.com of nearly 12 million Google search results found that the average article on the first page (10 results) had 1,447 words. (more…)
HTML Anchor Links That Deliver Better Website Results
Best practices for HTML anchor links impact how often website visitors click on them. More clicks lead to more page views, return visits and website revenue.
Anchor links on websites are made up of text and code that encourage visitors to click on them. A bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)
Alt Tags for Images Bring Mild SEO Benefits
Alt tags for images are important in some ways and unimportant in others.
Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)
Meta Description Length Impacts Search Click Rate
Meta description length can impact search engine results as well as how often searchers click.
Although search engines may use up to 155-160 characters, it doesn’t mean website publishers should write meta descriptions that long. Brevity has advantages. (more…)
Internal Linking for SEO Improves Page Ranking
Internal linking with SEO in mind is a surefire way of improving the ranking results of a page in search engines.
It is well known that Google in particular tracks the links coming into a site from external sources. But internal links also matter because they make pages easier to find. (more…)
SEO Tactics Decline While Online Branding Rises
SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.
Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 