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SEO

Image Naming Strategy Enhances Search Engine Optimization

Image naming make an important contribution to search engine optimization, otherwise known as SEO.

Image file names help SEO for two important reasons:

  1. They signal to search engines something useful about the content on the page.
  2. Search engines will index the images in an image database. It may offer another source of traffic to a website from image database searchers.

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Stored in Marketing and tagged



Webmaster tools

Best Webmaster Tools Improve Search Engine Optimization

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Stored in Development and tagged ,



Long tail

What are Long Tail Keywords? Meaning, Strategy and Examples

What are long tail keywords? They are phrases of two or more words that target popular searches in search engines.

By popular, we don’t necessarily mean the kinds of searches that total thousands or even hundreds of searches each month. That kind of volume does happen with long tail keywords. (more…)

Stored in Marketing and tagged



SEO synonyms

Content Synonyms Almost As Important As Main Keyword Phrase

Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. (more…)

Stored in Marketing and tagged



Content marketing

Content Authority and Trust Depend on Journalism Rules

In an era of fake news, content authority and trust depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.

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SEO

Bad SEO Brings Wrong Audience

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category. (more…)

Stored in Marketing and tagged



Contextual advertising

Contextual Ads Need Help From Contextual Content

Contextual ads from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

Stored in Advertising and tagged , , ,




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