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Words and letters

Word Count Audit Uncovers Weak Articles

A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.

SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)




Age targeting

SEO Age Metric Guides Content and Marketing

The age of website visitors is a revealing insight about how to market that site and develop greater targeting in search engine optimization. It also may impact content.

For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)




Search engine optimization

“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)

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Dofollow Links Quickly Impact Search Rankings

Dofollow backlinks have at times a murky impact on site rankings in search engines. Other times, the impact is more clear.

This site recently received an important dofollow link from a large, fairly important and highly relevant website. The link revealed a few interesting insights. (more…)

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Map

Sitemaps Give Search Engines Reason to Like a Site

Sitemap tools are simple methods for giving search engines more information about content on a website.

Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)

Stored in Website Development and tagged ,



Mobile first

Mobile Site Performance: Google Versus Bing

Reviewing mobile site performance is a useful exercise in understanding results from the two largest search engines.

Sometimes the results reveal that Bing and Google have different levels of reach with mobile visitors and different ways of ranking search results. (more…)

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Search engine optimization

Google SEO Makes Tough Choice Between 2 Articles

Google search algorithms will choose to show in search results only one of two articles on the same site if they have some similar content. It proves that similar content is an important factor in search engine optimization.

The word “some” is in that sentence on purpose. The two articles don’t have to have all of their content similar or nearly the same. They can have even as little as a few sentences or paragraphs. (more…)

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