Bad Links Almost Certainly Impact SEO
Bad links within a site most likely hurt search engine rankings. Sometimes absolute proof isn’t there, but the evidence adds up.
Quite simply, they damage website metrics from visitors who click on them. And weak metrics impact search engine optimization.
Why do bad links hurt search engine optimization? (more…)
How to Increase Website User Engagement
What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.
Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website.
“Rel Nofollow” Tag Disrupts SEO Potential
Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.
It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)
Increase Website Traffic With 6 Key Tactics
Increasing a website’s traffic requires publishers to juggle multiple online marketing tactics to get the best results with audience growth.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones increase website traffic the most. (more…)
Block Bad Search Engine Spiders and Save Money
Search engine spiders are valuable when they bring free audience to a site through their organic search results. But some search spiders are malicious and come at a cost.
They are malicious when they come from a product that doesn’t provide any audience. They are even more malicious when they pound a site to the point where they become a drain on server resources.
Google Organic Search Brings Risks and Rewards
Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks.
I recently went shopping for a website to buy and found a listing for a site with 150,000 monthly unique visitors that had an interesting insight in its for-sale listing. (more…)
Search Engine Rankings Becoming More Unpredictable
Search engine rankings for high authority pages have gone from being largely predictable over many years to being more unpredictable. Abrupt changes are replacing gradual ones.
Consider a page with unique, highly targeted information that grabs the top spot in Google search results for 10 years straight. The content is so unique that the page has no competition. (more…)
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