Promise Media
SEO

Why Internal Link Building Matters for SEO

Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.

Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the page where visitors land after clicking on the link. (more…)

Stored in Online Marketing and tagged ,
SEO content writing

SEO Content Writing: Tips for Higher Rankings

SEO for content writing is a craft that takes time  to develop because different writers have different backgrounds and training experiences.

Journalists focus on the angle of the story. English majors think about themes.  Marketing types think about brand. Web people think about keywords — but sometimes overlook quality. (more…)

Stored in Online Marketing and tagged

Reading Ease May Boost SEO, But Common Sense Prevails

The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)

Stored in Website Development and tagged ,
SEO keywords

Keyword Research for SEO Pays Off with Audience

A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)

Stored in Online Marketing and tagged
Online Brand

Building Brand Online May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)

Stored in Online Marketing and tagged , ,

Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

Webmaster tools

Webmaster Tools Shape SEO Strategy and Tactics

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

Stored in Website Development and tagged ,

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