A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?
Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)
Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.
Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or a small online staff. (more…)
Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer is sometimes no. For some sites, online brand management is more important, especially if the site is an extension of an offline brand. (more…)
Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)
Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.
It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
Search engine rankings for high authority pages have gone from being largely predictable over many years to largely unpredictable. Abrupt changes are replacing gradual ones.
Consider a page with unique, highly targeted information that grabs the top spot in Google search results for 10 years straight. The content is so unique that the page has no competition. (more…)