Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.
Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the benefits. (more…)
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.
An image has three potential opportunities to use a naming convention of some kind — the image filename, the image title and the image alternative text (also known as the alt tag). (more…)
Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.
Advice on broken link building often overlooks one critical step in making it effective. The advice focuses on fixing external links that point to a site. That focus is only half the solution. (more…)
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
It also improves navigation and increases important metrics such as pages per visit, time on site and user engagement. (more…)
The meta description of an article is a chance to promote a page to searchers and use search engine optimization at the same time. It is a sales pitch to both people and search engines.
Google’s Search Console shows that a document that gets the top spot in search results can receive a click rate of up to 40 percent or more. Second place has a steep decline, third sees even more decline and so forth. (more…)