SEO Tactics Decline While Online Branding Rises
SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.
Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. How they rank sites today is far different than how they ranked them 10 years ago.
Meta Description Length Impacts Search Click Rate
Meta description length can impact search engine results as well as how often searchers click.
Although search engines may use up to 155-160 characters, it doesn’t mean website publishers should write meta descriptions that long. Brevity has advantages. (more…)
Internal Linking for SEO Improves Page Ranking
Internal linking with SEO in mind is a surefire way of improving the ranking results of a page in search engines.
It is well known that Google in particular tracks the links coming into a site from external sources. But internal links also matter because they make pages easier to find. (more…)
How to Write Good Meta Descriptions for SEO
Writing good meta descriptions for search engine optimization is easy. The search engines themselves already have them.
Search engines originally used meta descriptions as abstracts in their search results. And many times they still do. But search descriptions are no longer always the same thing as meta descriptions. (more…)
Article Rewriting Improves SEO and Builds Audience
Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.
Imagine the possibilities with article rewriting: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)
Marketing Strategists Take Advantage of Recessions
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)
Broken Link Building Improves SEO With Little Effort
Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.
Advice on broken link building often overlooks one critical step in making it effective. The advice focuses on fixing external links that point to a site. That focus is only half the solution. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 