Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)
Sometimes even a simple title change may lead to better search rankings and search engine optimization.
I have written thousands of articles over the years that have had varying degrees of success with search rankings. On busy days when I have been more focused on clients during my consulting work, I sometimes have written an article or article title in haste.
During occasional content audits, I look at old articles for ways to improve them. Those ways include better: (more…)
Publishers of new websites naturally want to see their sites appear in search engines as soon as possible.
Getting Google, Bing and other search engines to index a new site is not immediate. Instead, the process can take anywhere from days to weeks. Some people claim the search engines took months to add their sites. (more…)
Some of the most valuable backlinks that build search engine optimization for a website are the ones that come from mainstream media.
The practice of public relations includes good relations with mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations and TV stations. (more…)
Contextual backlinks is one of the most basic tactics in developing better search engine optimization.
Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)
A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.
SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)
The age of website visitors is a revealing insight about how to market that site and develop greater targeting in search engine optimization. It also may impact content.
For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)