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SEM

Google AdSense Alternatives Often Bring 6 Added Risks

Google AdSense alternatives are popular with website publishers who have been rejected by AdSense or who are looking for new sources of revenue.

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site. (more…)

Stored in Advertising and tagged , ,



Website profit

Should You Sell Your Own Online Ads? 5 Questions to Answer

Website publishers who want to sell online ads should try to answer five questions before taking such a big step.

Many publishers reach a point where they wonder if they should sell online ads on their own websites. (more…)

Stored in Advertising and tagged , , ,



Google Ads

How to Use Google Ads Keyword Planner for Best Results

The Google Ads keyword planner is one of the best ways to research keywords for search engine optimization. But it also has some limitations.

Although the planner is available for publishers who want to run search engine marketing campaigns on Google Ads, it’s also useful for anyone who wants to improve organic search results. (more…)

Stored in Marketing and tagged ,



Analytics

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in local search engine optimization.

What is local search engine optimization? It is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)

Stored in Marketing and tagged ,



Banner ad design

Online Banner Advertising: 6 Rules for Best Results

Online banner advertising gets results for publishers and clients by following six simple ideas.

The ideas may be obvious, but following them consistently is key to success. But following them consistently also is not a given because publishers and clients get distracted by other priorities and may forget to follow at least some of them. (more…)

Stored in Advertising and tagged ,



Right Banner Ad Sizes Impact Results

Banner ad sizes more than ever have an impact on performance if they are both bigger and more viewable for website visitors.

To be truly effective, advertising has to deliver results for both the publisher and the advertiser. (more…)

Stored in Advertising and tagged ,



Online business success

Advertiser Retention Rates Depend on Tracking Results

Advertiser retention rates rise when publishers track and adjust campaign performance on a regular basis.

A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer. (more…)

Stored in Advertising and tagged , , ,




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