Use Pay Per Click Advertising Because It’s Cheap, But Beware
Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.
It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search engine marketing. (more…)
Ad Placement and Prominence = Advertiser Value
The best online ad placement is an important consideration for any site with advertising accounts.
The site can have all direct sales clients, entirely Google AdSense (or possibly another network) or a combination of both. (more…)
Manual Cost Per Click Controls Profit With Bidding Strategy
Manual cost per click is a Google Ads bidding strategy in which publishers set a limit on how much they pay for each click on an ad.
“Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads,” Google says. (more…)
Ad Viewability Standard Rises with Google and Yahoo!
Ad viewability has become a major standard in online advertising that impacts revenue and advertiser performance.
Google rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number. (more…)
Online Advertising Rates: Guidelines and Best Practices
Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.
Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)
Ad Unit Audit Increases Revenue Performance
An ad unit audit on a regular basis will often lead to an improvement in revenue performance.
What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.
Online Display Ads Work Best With These 4 Steps
Online display ads deliver both branding and response, but only if they follow certain tactics to maximize results.
But: “Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.”
I have run into the above comment many times. And many times I have tried to explain that it’s just not that simple. In fact, that number is largely meaningless. (more…)
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