But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs.
And then there is the issue of return on investment.
What happens when a visitor reaches the site? Do they generate enough sales to make the campaign worthwhile?
Even higher profits are found via search engine optimization — if the site manager limits the amount of time required to build and maintain SEO — because that audience doesn’t cost a dime.
Again, it’s only the labor that costs with SEO. (more…)
Heck, I didn’t used to know the answer myself. But I do now, and it reveals quite a bit about how and where ads perform best on a site.
It is stating the obvious — but it needs to be stated anyway — that the click-through rate is the ultimate quantifiable response measurement for a banner ad.
It is stating the well-known that click-through rates continue a downward trend because of ad blindness and the overwhelming volume of ads on an overwhelming volume of Web sites. (more…)
Google AdWords continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results.
The AdWords extension feature is a prime example of that evolution.
The feature gives online marketers an option of adding more links to an ad. By presenting multiple links within a single ad, and assuming the extra links are wisely chosen, the ad click rate may double or even triple.
Extensions don’t show up every time an ad appears. They mainly show when the ad appears in the top three positions on Google.
They can appear on the right side of search results, but they do so less often. What kind of extension is used also impacts where it appears. (more…)
Pay per click campaigns are great for delivering valuable results if used carefully and terrible if used randomly.
Beginners often spend money on PPC campaigns without fully understanding how to use them.
Veterans learn from their mistakes and pay close attention to their return on investment.
The key to getting a great ROI is using the campaigns for targeting high-value content. (more…)