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Pay per click

How to develop more effective and less expensive pay-per click campaigns.

AdWords conversion rate

Google Ads Conversion Rate Improves with 6 Steps

The Google Ads conversion rate is a critical measure in showing how efficiently a website promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses Google Ads to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from Ads. This is the click rate, which is the first step in tracking performance in Ads. (more…)

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Pay per click campaigns

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

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Google Ads

Google Ads Management Needs Constant Care

Google Ads management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.

Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. (more…)

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Pay per click campaigns

How to Make Pay Per Click Budget Your #2 Marketing Priority

A site’s pay per click budget should be the second most important marketing priority after search engine optimization in part because it is the second biggest opportunity to gain audience.

(more…)

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Google Ads keyword mapping

Google Ads Management Tip: Mapping Keywords, Ads and Landing Pages

Keyword mapping is one of the simplest tactics with Google Ads management and is an essential part for any beginner in online advertising.

Mapping starts with creating a spreadsheet that links the three most important elements of the campaign. (more…)

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Google Ads

Google Ad Strategy Delivers Efficient Pay Per Click

A Google ad strategy is an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a website.

It can be inexpensive because there is no minimum monthly charge. (more…)

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Click through rates

Average Click Rates Reveal Best and Worst Ad Placements

The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.

Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)





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