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Pay per click

How to develop more effective and less expensive pay-per click campaigns.

Pay per click campaigns

How to Make Pay Per Click Budget Your #2 Marketing Priority

A site’s pay per click budget should be the second most important marketing priority after search engine optimization in part because it is the second biggest opportunity to gain audience.

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Google Ads keyword mapping

Google Ads Management Tip: Mapping Keywords, Ads and Landing Pages

Keyword mapping is one of the simplest tactics with Google Ads management and is an essential part for any beginner in online advertising.

Mapping starts with creating a spreadsheet that links the three most important elements of the campaign. (more…)

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Google Ads

Google Ad Strategy Delivers Efficient Pay Per Click

A Google ad strategy is an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a website.

It can be inexpensive because there is no minimum monthly charge. (more…)

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Click through rates

Average Click Rates Reveal Best and Worst Ad Placements

The average click through rates for online advertising depend on the location of the ads and whether they are static, targeted or contextual.

Although publishers and advertisers may want to know the national rate, a national rate isn’t useful. Every website has different results. Publishers and advertisers should focus more on improving their rates. (more…)




Use Google Ads Extensions to Maximize Click Rates

Google Ads extensions offer website publishers a tool that can target ads to even smaller niche audiences.

Ad targeting continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The Google Ads extension is a prime example of that evolution. (more…)

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Pay per click campaigns

Use Pay Per Click Advertising Because It’s Cheap, But Beware

Pay per click advertising tactics have become hugely popular because PPC is cheap and efficient.

It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Hence the related term search
engine marketing. (more…)

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Pay per click campaigns

Pay Per Click Marketing Depends on Careful Targeting

Pay per click marketing works best when publishers target carefully and review results regularly.

Beginners often spend money on PPC campaigns without fully understanding how to use them. (more…)

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