Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash?
Some types are more effective than others, but their effectiveness also depends on other factors such as the quality of the ad, the audience target, using the right distribution channel or the product or service, etc. (more…)
Google AdWords continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results.
The AdWords extension feature is a prime example of that evolution.
The feature gives online marketers an option of adding more links to an ad. By presenting multiple links within a single ad, and assuming the extra links are wisely chosen, the ad click rate may double or even triple.
Extensions don’t show up every time an ad appears. They mainly show when the ad appears in the top three positions on Google.
They can appear on the right side of search results, but they do so less often. What kind of extension is used also impacts where it appears. (more…)
Pay per click campaigns are great for delivering valuable results if used carefully and terrible if used randomly.
Beginners often spend money on PPC campaigns without fully understanding how to use them.
Veterans learn from their mistakes and pay close attention to their return on investment.
The key to getting a great ROI is using the campaigns for targeting high-value content. (more…)
The goal is delivering for the client a return on investment based on certain business needs, such:
The challenge is finding a company that delivers the best results. No medium in history is more measurable than the Internet. But the skill and experience levels of advertising companies vary greatly.
There are two types of advertising companies, and there are two paths for a business to work with them.
Whether or not the business works with an actual human being to place the ads will determine which type of company is used. (more…)