Explore Google AdWords management tips for content-rich Web sites.
Track Pay Per Click ROI with 2 Simple Metrics
Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?
A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)
Google Ads Management Needs Constant Care
Google Ads management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.
Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. (more…)
Google Ads Management Tip: Mapping Keywords, Ads and Landing Pages
Keyword mapping is one of the simplest tactics with Google Ads management and is an essential part for any beginner in online advertising.
Mapping starts with creating a spreadsheet that links the three most important elements of the campaign. (more…)
Online Advertising Companies: How They Work, Why They Matter
Online advertising companies specialize in promoting businesses by buying and placing ads for them on websites.
The goal is delivering for the client a return on investment based on certain business needs, such: (more…)
SEO Versus Advertising Gives Useful Insights
Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.
Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 