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Google Ads

Explore Google AdWords management tips for content-rich Web sites.

Online brand marketing

Brand Your Business With Banner Ad Promotions

The best banner ad promotions market an online and offline business with a mix of branding and response.

Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

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Pay per click campaigns

Pay Per Click Campaigns Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

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AdWords conversion rate

Google Ads Conversion Rate Improves with 6 Steps

The Google Ads conversion rate is a critical measure in showing how efficiently a website promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses Google Ads to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from Ads. This is the click rate, which is the first step in tracking performance in Ads. (more…)

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Pay per click campaigns

Track Pay Per Click ROI with 2 Simple Metrics

Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

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Google Ads

Google Ads Management Needs Constant Care

Google Ads management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.

Even better, the discipline of tracking results and improving a campaign’s effectiveness and efficiency will often lower the cost per click. (more…)

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Google Ads keyword mapping

Google Ads Management Tip: Mapping Keywords, Ads and Landing Pages

Keyword mapping is one of the simplest tactics with Google Ads management and is an essential part for any beginner in online advertising.

Mapping starts with creating a spreadsheet that links the three most important elements of the campaign. (more…)

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Google Ads

How to Create a Google Ads Strategy for Beginners

A Google Ads strategy for beginners starts with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.

Possible goals include:

  1. Using the monthly promotional budget efficiently.
  2. Growing the product — whether the campaign targets the entire site or part of it.
  3. Using the best keywords that represent that target.
  4. Limiting the cost of those keywords, determined by the Ads Keyword Tool.
  5. Delivering a nearly exact total for the resulting traffic, which is the monthly budget divided by the average cost per click.
  6. A meaningful return on investment, i.e., profit, increases in audience, etc.

(more…)

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