Website Migration Brings Risk With Reward
Website migration from one host to another or one domain to another has rewards as well as risks.
The reward from moving from one hosting company to another usually is one of three reasons or some combination of them: (more…)
Website Content Strategy Should Balance Desktop and Mobile
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.
Analytics Exit Rate Pinpoints Problem Content Pages
The exit rate from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)
How to Use Online Photos to Build SEO, Brand and Social Media
Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.
They also enhance the quality of the experience for any visitor on a website. (more…)
Landing Page Best Practices Convert More Visitors
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is a page where someone lands with their browser after they click on something such as a page on another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Targeted Content Development Builds Revenue
Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.
Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)
How to Start Video Marketing Production
The starting point for video marketing production is as simple as taking photos with a digital camera.
A “movie” is a continuous series of images. When most people think of the word movie, they think of what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 