Independent Contractors Thrive With Income From Multiple Sources
Independent contractors have a better chance of surviving and thriving if they have an income strategy that looks beyond just the business.
More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
Simple Chart Puts Revenue and Audience into Context
A simple chart offers useful insights about audience and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Online Productivity Separates Success From Failure
Google, Facebook and other online companies succeed in large part because of productivity.
Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)
Product Strategy Balances Desktop and Mobile
A site product strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.
So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. (more…)
Free Website Publishing Exists for Any Business
Free website publishing is available for any small business. But is it worthwhile?
In brief, it depends on the business needs. Looking at the free options is a good place to start.
A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.
Website Value Best Determined By Its Profit
Web publishers often debate website value, but they tend to focus on the wrong number.
A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 