Website Profit Starts with Solid Plan
Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.
Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)
1st Site Priorities: Keep Efforts Free, Quick and Simple
The owner of a small business website should look for ways of growing it that are free, quick and simple.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
Independent Contractor Taxes Depend on Business Type
Tax rates for independent contractors depend on whether the business is a sole proprietorship, limited liability company, S corporation or C corporation.
The government has the same basic rates for all businesses. But the actual tax rate as a percentage of profits — also known as the effective tax rate — depends in part on the business type. (more…)
How to Write a Small Business Marketing Plan
A book on Amazon about writing a one-page marketing plan is 225 pages long.
Learning how to write a one-page small business marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)
Independent Contractors Thrive With Income From Multiple Sources
Independent contractors have a better chance of surviving and thriving if they have an income strategy that looks beyond just the business.
More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
Simple Chart Puts Revenue and Audience into Context
A simple chart offers useful insights about audience and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 
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