Website Value Best Determined By Its Profit
Web publishers often debate website value, but they tend to focus on the wrong number.
A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth. (more…)
How to Promote a Business Online in 10 Basic Steps
Local businesses must learn how to promote a business online in order to attract customers, grow sales and stay profitable.
It is easy to imagine that most businesses will find that local online advertising is both necessary and even quite inexpensive to do. (more…)
Website Management Needs Cost Controls in Slowing Economy
Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.
When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)
Website Profit Balances High Margin, High Growth
Website profit is often a choice between high profit margin versus high revenue and audience growth.
It is one of the most important choices a publisher or webmaster can make for a website financial plan. (more…)
Efficient Website Management Pushes Online Profits Higher
Efficient website management requires quick responses to problems, initiatives, changes in competition, new products, etc. Consider the following.
The website support ticket went to the vendor on Nov. 10. The answer came back on Nov. 17. (more…)
Multiple Online Income Streams Build Business Success
Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.
They also increase their odds of surviving as a business. (more…)
How to Start an Online Business and Succeed
Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.
That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have even more intense competition that increase their risk of failure.
Promise Media offers online business tips and best practices for content-rich websites. 