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Business

How to Write an Online Marketing Plan

A book on Amazon about writing a one-page marketing plan is 225 pages long.

Learning how to write a one-page online marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)

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Website development

Successful Websites Combine 4 Online Business Models

A successful website more and more needs an online business model that merges four different value propositions.

A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)

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Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)




Content theft

How to Copyright a Website and Protect Content

Website content has copyright protection even without a line anywhere on the site with the word “copyright”.

So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)

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Portfolio

Online Product Portfolio Defends Business Revenue

A portfolio of online products will protect a business if one product takes a dive while others keep performing well.

A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)

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Website Profit Starts with Solid Business Plan

Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

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Online Exit Strategy Ensures Survival

An online company or operating unit with a five-year plan is simply trying to equal the average survival rate. That plan should have an exit strategy.

Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)

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