Online Exit Strategy Ensures Minimal Pain in Case of Failure
An online exit strategy ensures the least amount of pain in case a project or website doesn’t succeed.
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)
Website Goals Start With Free, Quick and Simple
The owner of any website should start with goals that focus on free, quick and simple ways to build and maintain a profitable operation.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
How to Write an Online Marketing Plan
The best online marketing plan starts with 10 simple ideas. They are living, fluid documents that change with market conditions.
A book on Amazon about writing a one-page marketing plan is 225 pages long.
Learning how to write an online marketing plan doesn’t take 225 pages of reading. Time is precious for successful business owners and managers. (more…)
Successful Websites Combine 4 Online Business Models
Successful websites more and more need an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
Profitable Online Business Depends on Bonuses to Survive
A profitable online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.
This is especially true for business owners. If they defer money from during the year to the end of the year, they avoid the risks of unexpected downturns in revenue. They should take only the amount of salary they need to survive.
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone who focuses on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. But every campaign has varying degrees of response and branding. Some are mostly or entirely response oriented and others emphasize branding.
How to Copyright a Website and Protect Content
How to copyright a website is easy. Website content has copyright protection even without a line anywhere on the site with the word “copyright”.
So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 