Online Exit Strategy Ensures Survival
An online company or operating unit with a five-year plan is simply trying to equal the average survival rate. That plan should have an exit strategy.
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)
Online Subscription Strategy Demands High-Value Content
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with services such as CompuServe and Prodigy. (more…)
Healthy Online Business Depends on Bonuses to Survive
A healthy online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.
Consider two scenarios with different approaches to paying the owner, the staff or both. (more…)
Independent Contractors Balance Cost and Quality
Independent contractor costs have an impact on the quality of the services they provide.
An online business that hires contractors will not surprisingly find that the better the contractor, the higher the cost of hiring that person. (more…)
Online Business Success Demands Flexible Thinking
Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.
In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)
Healthy Website Profit Begins with Gross Profit
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)
Site Analytics Reporting Demands Constant Improvement
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 