Successful Websites Combine 4 Online Business Models
Successful websites more and more need an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
Profitable Online Business Depends on Bonuses to Survive
A profitable online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.
This is especially true for business owners. If they defer money from during the year to the end of the year, they avoid the risks of unexpected downturns in revenue. They should take only the amount of salary they need to survive.
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone who focuses on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. But every campaign has varying degrees of response and branding. Some are mostly or entirely response oriented and others emphasize branding.
How to Copyright a Website and Protect Content
How to copyright a website is easy. Website content has copyright protection even without a line anywhere on the site with the word “copyright”.
So the challenge for a website publisher is not in how to copyright a website. The challenge for a publisher is in understanding the law and how to protect a site from copyright infringement. (more…)
Website Profit Starts with Solid Business Plan
Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.
Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)
Online Product Portfolio Defends Business Revenue
A portfolio of online products will protect a business if one product takes a dive while others keep performing well.
A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)
Online Subscription Strategy Demands High-Value Content
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with early dialup services such as CompuServe and Prodigy. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 