Online Sales Promotion Lays Groundwork for More Revenue
Online sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a website.
It is both simple to implement and often results in easy money. Yes, it can result in easy money. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
Confidence Sells Local Online Advertising
Account executives who sell local online advertising have a major advantage. They know the market better than their national competitors who are trying to invade their turf.
If they already sell traditional media — TV, magazines, newspapers, radio, cable and outdoor — they have an even greater advantage because they have existing relationships within the market. (more…)
What is Native Advertising? It’s a Tactic That Delivers Results
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways: (more…)
Affiliate Marketing Strategy May Add Extra Income
Affiliate marketing has been a popular online subject because of its potential to generate big revenue for anyone who masters it.
But few people actually master it. Part of the challenge lies in the fact that millions are trying it. (more…)
Online Account Executives Deliver Revenue Results
Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.
In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)
Online Classified Ads Build Site RPMs and Revenue
An effective online classified ad strategy will provide a valuable revenue stream that enhances that revenue coming from other sources such as display ads.
Just to be clear, online classifieds are pure text ads presented in a directly-style format. In effect, they are a form of paid content. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 