Many publishers reach a point where they wonder if they should sell ads on their own websites.
They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)
Google has been reporting quarterly earnings that include two interesting statistics.
One is that the volume of paid clicks is increasing. The other is that the cost per click is decreasing.
Despite the cost per click decline, total revenue from all Google sites continue to increase. (more…)
Ad targeting gains customers for advertisers and at the same time gains revenue for publishers.
It also is a partial answer to the dominance of online advertising by Google and Facebook with their ability to use contextual advertising (which also is a form of ad targeting).
Online targeted advertising is the ability to reach consumers based on their demographic, geographic and other types of individual data.
Google’s DoubleClick ad-serving software provides the ability to target by geography and other characteristics. (more…)
It is both simple to implement and often results in easy money. Yes, it can result in easy money.
A direct sales operation for a Web site means that its staff contacts potential advertisers to persuade them to buy ad campaigns.
The investment of time is significant. A typical close ratio online ranges from 5 to 10 percent of total contacts. Although the odds of getting a contract are low, the revenue from a closed deal usually makes up for the labor that failed to produce a contract with the 10 to 20 other attempts.
Effective sales promotion can reduce that investment of time and increase the odds of closing a deal. (more…)
An effective online classified ad strategy will provide a valuable revenue stream that enhances that revenue coming from other sources such as display ads.
Just to be clear, online classifieds are pure text ads presented in a directly-style format. In effect, they are a form of paid content.
A site that focuses mainly on display ads — say three to four ads per page — will have an RPM limited by those ad positions. But imagine what happens to the RPM when those three to four ads positions are on pages with classifieds. (more…)
The growth of online advertising is partly due to its efficiency and return on investment compared to other forms of advertising.
One of the most important examples of that efficiency is zip code targeting.
Web selling takes many forms: