Promise Media
Sales tactics
online advertising rates

Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Stored in Advertising and tagged , , ,



Online ad sizes

Ad Unit Audit Increases Revenue Performance

An ad unit audit on a regular basis will often lead to an improvement in revenue performance.

What is an ad unit audit? It is a review of the results of different ad units, advertisers and locations to see which ones perform above average and below average. The audit should lead to changes in creative and placement that improve click rates.

(more…)




Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on websites in three important forms. They are cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation. (more…)

Stored in Advertising and tagged ,



Online sales report

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)




Eye

Guaranteed Ad Viewability Builds Advertiser Trust

Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.

Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)

Stored in Advertising and tagged , , ,



Website profit

Should You Sell Your Own Online Ads? 5 Questions to Answer

Website publishers who want to sell online ads should try to answer five questions before taking such a big step.

Many publishers reach a point where they wonder if they should sell online ads on their own websites. (more…)

Stored in Advertising and tagged , , ,



Arrows

Boost Ad Impressions to Make Up for Low CPMs, CPCs

Boosting ad impressions is one way to make up for the loss of revenue from declining costs per click and costs per thousand impressions.

Google has been reporting quarterly earnings that include two interesting statistics. (more…)

Stored in Advertising and tagged ,




© 2007-2022 Promise Media LLC • AdvertisePrivacyTerms of ServiceSitemap