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Sales tactics
CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.

With CPM advertising, advertisers pay a consistent rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

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Online Advertising Rates: Guidelines and Best Practices

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

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CPM advertising

Confidence Sells Local Online Advertising

Account executives who sell local online advertising have a major advantage. They know the market better than their national competitors who are trying to invade their turf.

If they already sell traditional media — TV, magazines, newspapers, radio, cable and outdoor — they have an even greater advantage because they have existing relationships within the market. (more…)

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Eye

What is Native Advertising? It’s a Tactic That Delivers Results

Native advertising is a new buzzword for an old concept in both the online and traditional media environments.

In its simplest form, it can be defined two ways: (more…)

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Online ad inventory

Online Ad Inventory: 2 Tactics That Increase Revenue

Website publishers who manage online advertising inventory will almost certainly grow more revenue than sites that don’t manage it.

The concept is easy for website publishers to overlook when so much else requires their attention. (more…)

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Wordpress logo

AdSense on WordPress: Tips for Best Results

The major advantage for publishers who put Google AdSense on WordPress sites is obvious: more revenue. What’s not obvious is the best way to do it.

Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others. (more…)




Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)





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