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Sales tactics
Eye

Guaranteed Ad Viewability Builds Advertiser Trust

Guaranteed ad viewability is another way to build trust with online advertisers. They will know that people are actually seeing the ads.

Websites like The Economist make a commitment to guaranteed views of display ads by putting that guarantee into rate cards. (more…)

Stored in Advertising and tagged , , ,



Website profit

Should You Sell Your Own Online Ads? 5 Questions to Answer

Website publishers who want to sell online ads should try to answer five questions before taking such a big step.

Many publishers reach a point where they wonder if they should sell online ads on their own websites. (more…)

Stored in Advertising and tagged , , ,



Arrows

Boost Ad Impressions to Make Up for Low CPMs, CPCs

Boosting ad impressions is one way to make up for the loss of revenue from declining costs per click and costs per thousand impressions.

Google has been reporting quarterly earnings that include two interesting statistics. (more…)

Stored in Advertising and tagged ,



Targeted advertising

Online Ad Targeting Creates Opportunities for Publishers and Advertisers

Online ad targeting gains customers for advertisers and at the same time gains revenue for publishers.

It also is a partial answer to the dominance of online advertising by Google and Facebook with their ability to use contextual advertising (which also is a form of ad targeting). (more…)

Stored in Advertising and tagged



online sales promotion

Online Sales Promotion Lays Groundwork for More Revenue

Online sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a website.

It is both simple to implement and often results in easy money. Yes, it can result in easy money. (more…)

Stored in Advertising and tagged ,



Targeted advertising

How to Target One Zip Code with Online Advertising

Advertisers who target one zip code increase their costs efficiency as well as their return on investment of labor and money.

The growth of online advertising is partly due to its efficiency and return on investment compared to other forms of advertising. (more…)

Stored in Advertising and tagged



Online advertising

What is Share of Voice in Online Advertising?

Share of Voice advertising is an objective method for measuring the total reach or share of an advertising budget within a target market or even an individual product.

The definition of Share of Voice (SOV) varies somewhat in the real world. For example, some traditional definitions describe SOV as the share or total amount of advertising in traditional media compared to all competitors. (more…)

Stored in Advertising and tagged




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