Launch New Content Management System with Extreme Caution
Launching a new content management system in place of another one is a path to greater online glory or a path to online obscurity.
The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)
Online Product Vendors Offer a Mixed Blessing
Some online operations build their content management from scratch and others buy most of what they need. Some strike a balance between the two.
I have worked in operations with both extremes. They have left me convinced that striking a balance is the best way to go. (more…)
Free Website Publishing Exists for Any Business
Free website publishing is available for any small business. But is it worthwhile?
In brief, it depends on the business needs. Looking at the free options is a good place to start. (more…)
News Site Strategy Leads to Big Benefits, Big Challenges
News media sites have a business model that requires them to post a lot of in-depth content every day.
Because search engines favor fresh, original and frequent content, they respond with great enthusiasm and send plenty of visitors to those sites.
They also overwhelmingly appear in top ranking search results for certain content categories. “Chicago news” or “Los Angeles sports” will surely see media outlets dominating the results. (more…)
How to Use News RSS Feeds
The “antiquated” technology known as RSS feeds still has valuable uses in special situations for news and other content-oriented sites.
RSS may be antiquated to some because of the early days of online when RSS readers aggregated content from multiple sources and compiled them into one stream of news and headlines under an RSS reader. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 