Blogging takes dedicated effort to produce great results. Get the latest advice.
Blogging is normally used as a way of posting short articles, photos and other content on a regular basis.
Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order. (more…)
But that doesn’t mean the search engines have forgotten about them.
Bloggers including myself may get so caught up in content, marketing, advertising and production issues every day that they don’t have the time or bandwidth to look back.
An effective blog content strategy should include a regular effort at looking back to see which posts still have value as evergreen content and continue to attract search visitors. They have great potential to attract even more. (more…)
Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others.
WordPress is the world’s leading blogging software for some simple reasons: It is free, easy to install and easy to use. (more…)
Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.
The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)
But they vary from one to the other in how well they deliver on these benefits.
Knowing which one to choose depends on which benefit is most valuable and fits the goals of the business or blogger.
At this time, the Internet is dominated by five major blogging sites. The list below includes their monthly U.S. unique visitors estimated by Quantcast at the time of this writing: (more…)
A common promotional tactic among independent online publishers and marketers is to post comments on other blogs and forums and add a link back to their own sites.
The tactic can teeter on a fine line between acceptable site promotion and spamming. (more…)
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.
The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.
A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.
But what if that person left the company? (more…)