Blogging takes dedicated effort to produce great results. Get the latest advice.
Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order.
Each post usually shows the first few paragraphs and then a link into the full article on a separate page. The home pages also usually show about five to 10 posts. (more…)
But that doesn’t mean the search engines have forgotten about them.
Bloggers including myself may get so caught up in content, marketing, advertising and production issues every day that they don’t have the time or bandwidth to look back.
An effective blog content strategy should include a regular effort at looking back to see which posts still have value as evergreen content and continue to attract search visitors. They have great potential to attract even more. (more…)
Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others.
WordPress is the world’s leading blogging software for some simple reasons: It is free, easy to install and easy to use. (more…)
Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.
The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)
But they vary from one to the other in how well they deliver on these benefits.
Knowing which one to choose depends on which benefit is most valuable and fits the goals of the business or blogger.
At this time, the Internet is dominated by five major blogging sites. The list below includes their monthly U.S. unique visitors estimated by Quantcast at the time of this writing: (more…)
A common promotional tactic among independent Web publishers and online marketing people is to post comments on other blogs and forums and add a link back to their own sites.
The tactic can teeter on a fine line between acceptable site promotion and spamming.
These site promoters will identify Web sites with blogs and forums that allow visitors to post comments and include back links.
Some of the comments are moderated, which allows that site manager to review the posting and either let it go live or reject it.
Sometimes the comments are not moderated, which means the comments go live immediately and in their original form.
Spammers take advantage of unmoderated sites to promote their products and services. Site managers are forced to go into their sites and remove the inappropriate and often irrelevant posts.
Responsible posters will provide an appropriate comment on the blog or post; the link back to their site will go to a site that is relevant to the subject being discussed.
These responsible posters often debate the usefulness of this tactic. The value usually comes in two forms. The first is the people who click on the link back to their site.
The second is the backlink value that search engines place on the links, which ultimately helps boost the linked site in search engine results.
Copyblogger contributes a related point about building connections with other blogs and the people who visit them:
“So when you meaningfully participate in the community aspect of a blog, you’re creating meaningful relationships with people who can send you significant traffic — bloggers and other active social media users.”
Experience shows that whether it is worthwhile often depends on the relevance of the link, the uniqueness of the content and the usefulness of the comment. A post might produce a few clicks back to the poster’s site, dozens of them or none at all.
If the site uses the tag “rel=nofollow”, then search engines won’t follow the link at all, which negates any SEO value.
In that case, the value comes from anyone who clicks on the links. One way to decide if the traffic is worth the effort is by taking a hard look at analytics to see if the links are producing any results.
The odds are good that a few links will produce moderate results, while the great majority will produce very little.
The bottom line: Posting on other blogs and forums is worth doing as a tactic with a low level of effectiveness for most Web sites. But it’s best to follow the rules of those sites and make the posting valuable.
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.
The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.
A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.
But what if that person left the company? (more…)