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Blogging

Blogging takes dedicated effort to produce great results. Get the latest advice.

Evergreen content

Evergreen Content Builds Site Value and Audience

An evergreen content strategy is a surefire way of building a website’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)

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Unique visitors

Forum Link Building Offers Modest Benefits for SEO

Forum link building is a marketing tactic that has some moderate benefits with search engine optimization. But is it worth the effort?

The same is true with efforts to post comments on blogs with links back to the core site. The tactic teeters on a fine line between acceptable site promotion and spamming. (more…)

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Medium.com insights

Medium.com Stats Offer Same Critical Insight As YouTube

Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.

The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)

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Blogging

Best Blogging Platform for Marketing Yourself

The best blogging platform for marketing yourself depends on its ability to customize for SEO and share with other distribution channels such as social media.

It also has a few other requirements: (more…)

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Blogging

Use Blog Pages to Build Mini Site for SEO

Blogging is normally used as a way of posting short articles, photos and other content on a regular basis.

Blogging platforms are used mostly for that purpose. View any number of blogs and see that nearly all of them display a series of posts on the home page in chronological order. (more…)

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5 Best Blogging Platforms Provide 6 Key Benefits

Wordpress logoThe best blogging platforms have many of the same characteristics that are useful to a business or professional blogger.

But they vary from one to the other in how well they deliver on these benefits.

Knowing which one to choose depends on which benefit is most valuable and fits the goals of the business or blogger.

At this time, the Internet is dominated by five major blogging sites. The list below includes their monthly U.S. unique visitors estimated by Quantcast at the time of this writing: (more…)

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Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)





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