Effective online banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. Discover useful tips and tactics in building a banner for any online business.
Do they generate clicks, sales, signups, social follows, return visits or other measures of success? Does the result more than pay for the cost in labor and cash?
Some types are more effective than others, but their effectiveness also depends on other factors such as the quality of the ad, the audience target, using the right distribution channel or the product or service, etc. (more…)
Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads.
Keywords create the foundation of the context.
That’s why the ad type is called, not surprisingly, contextual advertising.
The context of the page is formed by the major elements of that page — all related to search engine optimization. (more…)
The best online ad placement is an important consideration for any site with advertising accounts.
The site can have all direct sales clients or entirely Google AdSense.
Either way, the ad placement has a big impact on results for the advertiser and revenue for the site.
A site with poor ad placement runs the risk of losing direct sales accounts because of performance problems — especially if the campaign is based on CPM or cost per thousand.
It also will see much lower ad revenue from national networks such as Google AdSense because they have the means of tracking results.
If the results are poor, they will simply provide ads with a lower cost per click. (more…)
Pay per click advertising has grown into the dominant category of online advertising because it is cheap and efficient.
It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites.
Because PPC advertising is usually contextual, it appears only on the most relevant pages and search results.