One of the lesser known concepts in online advertising is yield optimization, which is a way of managing ad inventory to produce the highest average RPM or revenue per thousand impressions.
It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site.
The inventory that is left is an opportunity to make more money.
But the strategy is not simply about filling that leftover inventory with house ads, extra unpaid impressions for a client or even with a single remnant advertiser. (more…)
If the responsive site has been well designed, the pages per visit and return visitors should be increasing as well.
Search engines recognize sites that are responsive and raise their rankings in search results because visitors will respond favorably to those results.
Unfortunately, all of this good news doesn’t mean that mobile advertising will deliver the same kind of numbers.
Numerous credible sources point to weak click-through rates and RPMs (revenue per thousand impressions) for mobile advertising.
Ironically, spending on mobile advertising continues to climb while spending for desktop advertising has weakened. (more…)
Generating digital revenue via email advertising is becoming more difficult than ever based on current trends, technology and competition for consumers’ attention.
That doesn’t mean it’s dead, just that it’s not nearly as bright an opportunity as it was some years ago.
In fact, the Internet Advertising Bureau has dropped email advertising as a product category that it tracks in its trend reports.
In the first half of 2013, email ad revenue totaled $78 million or less than 1 percent of search revenue, according to research reports from the IAB. (more…)
Online ad revenue reached its highest point ever in the first half of 2014, according to a new report from the Internet Advertising Bureau.
Total digital revenue reached $23 billion and represented a 15 percent increase over the first half of 2013.
The second quarter of this year saw a 14 percent increase versus the same quarter a year ago, the report said.
The 15 percent year-over-year growth compares to an 18 percent YOY growth in 2013 versus 2012. (more…)
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways:
1. A customized online presence for an advertiser.
2. An advertiser presence subtly integrated into online content.
The Internet Advertising Bureau says native advertising is “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. “ (more…)
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future of the product for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other Web sites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)