How to set online advertising rates.
What is Native Advertising? It’s a Tactic That Delivers Results
Native advertising is a new buzzword for an old concept in both the online and traditional media environments.
In its simplest form, it can be defined two ways: (more…)
Expandable Banners Increase Revenue Without Depleting Inventory
Expandable banner ads provide a way of boosting revenue for sites that are running out of ad inventory.
The average growth rate of online audiences has slowed to single digits in recent years.
That means successful Web sites that want to grow audience aggressively must take market share away from competing sites.
It’s easier said than done. Don’t mind the cliche, because it’s true.
Sites with flat to moderate growth rate and aggressive sales, especially if they have direct sales, end up running out of inventory to sell. (more…)
How to Use Mobile Text Ads for Extra Revenue Stream
Anyone who publishes a mobile-friendly site often finds that one of the greatest challenges is getting it to produce a decent amount of revenue.
Mobile text ads help solve that problem by providing an alternative ad type to mobile sites that seem to rely so heavily on display. (more…)
Mobile Advertising Trends Raise Concerns on Revenue
Anyone who has developed a responsive Web site that displays well for mobile visitors will likely find that their total audience has increased over the last few years.
If the responsive site has been well designed, the pages per visit and return visitors should be increasing as well.
Search engines recognize sites that are responsive and raise their rankings in search results because visitors will respond favorably to those results.
Unfortunately, all of this good news doesn’t mean that mobile advertising will deliver the same kind of numbers.
Numerous credible sources point to weak click-through rates and RPMs (revenue per thousand impressions) for mobile advertising.
Ironically, spending on mobile advertising continues to climb while spending for desktop advertising has weakened. (more…)
Email Advertising Trend Shows Steady Decline
Generating digital revenue via email advertising is becoming more difficult than ever based on current trends, technology and competition for consumers’ attention.
That doesn’t mean it’s dead, just that it’s not nearly as bright an opportunity as it was some years ago.
In fact, the Internet Advertising Bureau has dropped email advertising as a product category that it tracks in its trend reports.
In the first half of 2013, email ad revenue totaled $78 million or less than 1 percent of search revenue, according to research reports from the IAB. (more…)
2014 Digital Advertising Trends: Strong Growth Continues
Online ad revenue reached its highest point ever in the first half of 2014, according to a new report from the Internet Advertising Bureau.
Total digital revenue reached $23 billion and represented a 15 percent increase over the first half of 2013.
The second quarter of this year saw a 14 percent increase versus the same quarter a year ago, the report said.
The 15 percent year-over-year growth compares to an 18 percent YOY growth in 2013 versus 2012. (more…)
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