How Online Ad Placement Impacts Clickthrough Rates

5 years ago

Online ad placement is a major factor in whether ads have good or bad clickthrough rates and happy or unhappy…

Average AdSense CPM Depends on Category and Tactics

5 years ago

The average AdSense CPM for an ad unit ranges between $1 and $10 for many sites. But the final number…

Online Feature Content Builds Evergreen Audiences

5 years ago

Media sites will find that online feature content is vital for creating an attractive and engaging website, despite their emphasis…

What is Page RPM? It Signals Chance for Revenue Growth

5 years ago

Page RPM or revenue per thousand page impressions is a publisher metric that measures revenue the way that CPM measures…

AdSense Matched Content Increases Page Views

5 years ago

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

Forum Websites Produce Postings But Fall Short on Revenue

5 years ago

Forum sites can generate high visits and page views from a core group of site visitors, but they also generate…

Site Personalization Matters More to Advertisers Than Visitors

5 years ago

Site personalization is an essential part of any online advertising strategy. It’s critical for the long-term growth of media companies.

How to Conquer Bounce Rate in Google Analytics

5 years ago

Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave…

SEO Strategy Risks May Lead to Poor Results, Dashed Hopes

5 years ago

SEO strategy risks rise with competition, spending too much money, poor conversion rates and other possible outcomes.

Website Navigation Design Requires 3 Main Tactics

5 years ago

Website navigation design largely comes down to three tactics: a menu bar at the top, an expandable menu and whether…