Building high quality links for search engine optimization is a tedious, often frustrating and sometimes rewarding job.
It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. (more…)
Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.
Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)
Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers.
A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial. (more…)
Google has created a way for DFP publishers to display responsive ad units that is harder to explain than it is to do.
“Size mapping” is a set of tags on a site that tells DFP it can safely deliver ad units of specific but varying sizes into a single ad slot.
The following steps explain how to make DFP deliver responsive ad units. The steps use a single ad unit to keep the explanation simple. (more…)
Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.
Just about anyone can have a good reason to use the geo targeting capability. (more…)
Site personalization is an essential part of any online advertising strategy.
It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies. (more…)
Ad targeting gains customers for advertisers and at the same time gains revenue for publishers.
It also is a partial answer to the dominance of online advertising by Google and Facebook with their ability to use contextual advertising (which also is a form of ad targeting).
Online targeted advertising is the ability to reach consumers based on their demographic, geographic and other types of individual data.
Google’s DoubleClick ad-serving software provides the ability to target by geography and other characteristics. (more…)