One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.
Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)
Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
Online marketing for a website has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)
Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)
Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the site navigation, the more likely people will click on the links. (more…)