Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.
For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)
A periodic website code review is a healthy step toward maintaining quality control over the product.
Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)
Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)
Advertisers never ask about Web hosting on sites where they are thinking about running a campaign.
Account executives don’t ask management anything about it. Technical people don’t tell management to spend more money on hosting in order to make more money with advertising. (more…)
Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.
No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)