Promise Media
Site Promotion

Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

Local Search Optimization

Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)

Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)

Free Website Publishing Exists for Any Business

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

(more…)

AdSense Matched Content Increases Page Views

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement? (more…)

Sales Promotion Lays Groundwork for Extra Revenue

online sales promotionOnline sales promotion is a series of tactics that leads a customer to make a purchase or click on an ad on a Web site.

It is both simple to implement and often results in easy money. Yes, it can result in easy money.

A direct sales operation for a Web site means that its staff contacts potential advertisers to persuade them to buy ad campaigns.

  • A typical sale may take weeks, months and sometimes even years to develop after:
  • Identifying a potential customer
  • Contacting that customer
  • Convincing the customer to accept a meeting
  • Developing and presenting a proposal
  • Negotiating specific terms of an agreement including price, impression level, etc.
  • Having second and third meetings
  • Closing the deal or receiving a rejection

The investment of time is significant. A typical close ratio online ranges from 5 to 10 percent of total contacts. Although the odds of getting a contract are low, the revenue from a closed deal usually makes up for the labor that failed to produce a contract with the 10 to 20 other attempts.

Effective sales promotion can reduce that investment of time and increase the odds of closing a deal. (more…)


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