The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.
The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)
The owner of a small business website should look for ways of growing it that are free, quick and simple.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
Businesses that develop an online video strategy may deliver a good return on investment of their time and money.
It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production and ensuring their widest possible distribution. (more…)
An online marketing budget is money well spent if it results in more profit, revenue and audience.
Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)
An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.
Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Free website publishing is available for any small business. But is it worthwhile?
In brief, it depends on the business needs. Looking at the free options is a good place to start. (more…)