Promise Media
Site Promotion
Local Search Optimization

Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)

Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)

Free Website Publishing Exists for Any Business

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

(more…)

AdSense Matched Content Increases Page Views

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement? (more…)

Website priorities

First Site Priorities: Keep Efforts Free, Quick and Simple

The owner of a small business website should look for ways of growing it that are free, quick and simple.

The Internet is loaded with experts who talk about big ways of making money online, but they often leave out the cost and effort required to get there. (more…)

Best Online Marketing Strategy Starts with Detailed Plan

tumblr_my0cmgMc631swbla4o1_12801The best plan for an online marketing strategy is simple — but it takes 800 details to develop it.

The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing.

The word strategy gets used a lot when it is being applied to a tactic.

An online marketing strategy is:

  • Subjective rather than objective
  • Visionary versus actionable
  • Preparatory rather than executable
  • General versus specific

(more…)


© 2007-2018 Promise Media LLC • Contact