Some of the most valuable backlinks that build search engine optimization for a website are the ones that come from mainstream media.
The practice of public relations includes good relations with mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations and TV stations. (more…)
The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.
These pop-up boxes — which appear atop the browser window — had a life with advertising for a number of years before finally fading away. (more…)
A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.
But many local businesses with limited online experience are disappointed when the money spent on a nice looking site doesn’t product the desired result. (more…)
A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Online banner advertising has powerful branding potential that helps visitors remember the name of a site and increases the odds that they will return again.
It has its place in any online promotional campaign. (more…)
Website promotion has been a big challenge for traditional media companies and a much easier one for pure online plays.
It may sound like an odd observation. After all, media companies should be better at promoting their own websites than any other business. They specialize in communications. (more…)