Promise Media
Site Promotion
Banner ad design

Use Banner Ads Like Billboards to Drive Visits

Online banner advertising has powerful branding potential that helps visitors remember the name of a site and increases the odds that they will return again.

It has its place in any online promotional campaign. (more…)

Website promotion

Website Promotion Needs Healthy Advertising Budget

Website promotion has been a big challenge for traditional media companies and a much easier one for pure online plays.

It may sound like an odd observation. After all, media companies should be better at promoting their own websites than any other business. They specialize in communications. (more…)

Stored in Online Marketing and tagged

Best Online Marketing Strategy Starts with Detailed Plan

The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.

The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)

Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

A traditional business also can partner with another Website if the agreement allows both partners to meet each other halfway. (more…)

Website priorities

1st Site Priorities: Keep Efforts Free, Quick and Simple

The owner of a small business website should look for ways of growing it that are free, quick and simple.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

Local Search Optimization

Online Marketing Budget is Money Well Spent

An online marketing budget is money well spent if it results in more profit, revenue and audience.

Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)


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