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Landing Page Best Practices Convert More Visitors

The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.

What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)

Increase Page Usability with 7 Steps

Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.

Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)

Website Navigation’s First Priority is Prominence

Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the site navigation, the more likely people will click on the links. (more…)

Website archive

How to Archive Website for More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)

Website Navigation Design Requires 3 Main Tactics

Website navigation design largely comes down to three tactics.

  1. Put the main navigation at the top of the page, on the left side or via a combination of both.
  2. Provide subcategories in the navigation on every page of the site or put them only within each specific section.
  3. Decide whether to use an expandable navigation with javascript or similar technique.

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Change Content Management System with Extreme Caution

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)

(more…)

Analytics Event Tracking Improves Site Navigation

Analytics event tracking can make a major impact on audience metrics such as page views, time on site and even return visits.

One great way to use it is by applying it to site navigation to see which links generate clicks and which don’t. (more…)


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