Link Building Strategies
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Link Building
Broken link building

Broken Link Building Produces Easy SEO Benefits

Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.

Advice on broken link building often overlooks one critical step in making it effective. (more…)

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Clickbait

Clickbaiting Tactics Mimic Traditional Media

Clickbaiting is an online term for a practice that has long been followed in offline traditional media.

It is a series of tactics that try to encourage website visitors to click on a link. That link may appear in search results, a social media account, on the website itself or elsewhere. (more…)

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High quality link building

High Quality Link Building Starts with Targeting Right Sites

Building high quality links for search engine optimization is a tedious, often frustrating and sometimes rewarding job.

It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. (more…)

Why Internal Link Building Matters for SEO

Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.

Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the page where visitors land after clicking on the link. (more…)

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Free Site Promotion for Small Business — Using Blogs

Free site promotion for small businesses is readily available. It’s a tactic called blogging.

Most heavy online users already know about blogging. It’s using a Web site to post  content — often personal content — on a regular basis.

But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, etc.

Small business blogging can be used to promote another Web site for free. (more…)

The One Keyword Link Building Strategy

A one keyword link building strategy is mostly known for the approach that concentrates on one keyword per page, which creates focus for SEO efforts and ideally produces better results.

But another approach focuses on one keyword per site. Yes, one per site.

Let me explain what sounds like a crazy notion.

It begins with the benefit of having a highly disciplined focus on search engine optimization. The goal is simply to concentrate most if not all of the link building effort on a single keyword for the site.

The effort continues until that keyword reaches its maximum potential, then moves on to the next keyword.

Why does that matter?

(more…)

High Quality Backlinks Rise and Fall with Sites Providing Them

High quality link buildingEvery site manager with a strong sense of marketing and search engine optimization knows that finding a high quality backlink is like finding a pot of gold.

Search engines love those kinds of links because they represent a vote in favor of the site getting the link.

That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.

“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.

That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.

It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)

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