Contextual backlinks is one of the most basic tactics in developing better search engine optimization.
Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)
Free site promotion for small businesses is readily available by blogging on other websites.
Most heavy online users already know about blogging. It’s using a website to post content — often personal content — on a regular basis. (more…)
Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.
Advice on broken link building often overlooks one critical step in making it effective. (more…)
Clickbaiting is an online term for a practice that has long been followed in offline traditional media.
It is a series of tactics that try to encourage website visitors to click on a link. That link may appear in search results, a social media account, on the website itself or elsewhere. (more…)
Building high quality links for search engine optimization is a tedious, often frustrating and sometimes rewarding job.
It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. (more…)
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the page where visitors land after clicking on the link. (more…)
A one keyword link building strategy is mostly known for the approach that concentrates on one keyword per page, which creates focus for SEO efforts and ideally produces better results.
But another approach focuses on one keyword per site. Yes, one per site.
Let me explain what sounds like a crazy notion.
It begins with the benefit of having a highly disciplined focus on search engine optimization. The goal is simply to concentrate most if not all of the link building effort on a single keyword for the site.
The effort continues until that keyword reaches its maximum potential, then moves on to the next keyword.
Why does that matter?