Journalism - Tips and Best Practices - Promise Media
Promise Media
Journalism
Text

Quality Content Development Mixes Interest and Importance

Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.

Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)

Online Advertising Budget Gets Help From Simple Ratio

Online newspapers and broadcasters sometimes use a simple ratio that also is useful for other businesses that have a website revenue budget.

Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. (more…)

Stored in Online Newspapers and tagged ,

Online Account Executives Deliver Revenue Results

Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.

In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)

Continuous news

Continuous News Brings Steady Stream of Visits

Continuous news is a media concept that also works well with any small business with an online presence.

It requires a steady stream of site updates. But search engines respond with a steady stream of visits.

(more…)

Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

(more…)

Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

(more…)

Online Feature Content Matters Greatly

Evergreen contentNewspapers and TV stations find that online feature content is vital for creating an attractive Web site, despite their emphasis on news.

This lesson in content development has benefits for any online publisher.

Many sites that hire SEO experts have blogs with regular postings about their area of expertise. These blog postings almost always have a feature focus. It means they don’t have a tie to a specific event or date and therefore have short-term value.

They have readership value today, next month or even in years to come. (more…)


© 2007-2018 Promise Media LLC • Contact