Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.
In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)
Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
Online newspapers and broadcasters sometimes use a simple ratio that also is useful for other businesses that have a website revenue budget.
Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. (more…)
Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.
In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits.
The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.
Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.
Three metrics for measuring the quantity and efficiency of content on a site are: