Effective online banner advertising has two main functions — branding and response — but ads don’t always do both jobs equally well. Discover useful tips and tactics in building a banner for any online business.
Google has created a way for DFP publishers to display responsive ad units that is harder to explain than it is to do.
“Size mapping” is a set of tags on a site that tells DFP it can safely deliver ad units of specific but varying sizes into a single ad slot.
The following steps explain how to make DFP deliver responsive ad units. The steps use a single ad unit to keep the explanation simple. (more…)
The best promotional banner ads market an online business with a mix of branding and response.
Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)
Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.
What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)
Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.
Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives. (more…)
Many publishers reach a point where they wonder if they should sell ads on their own websites.
They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)
Online advertising agencies and networks take much of the work out of selling ads on a site. But like everything in life, it comes at a cost.
Companies that sell advertising for sites usually provide a piece of code that runs on the site and delivers performance information to the companies and their advertising clients. (more…)
Expandable banner ads provide a way of boosting revenue for sites that are running out of ad inventory.
The average growth rate of online audiences has slowed to single digits in recent years.
That means successful Web sites that want to grow audience aggressively must take market share away from competing sites.
It’s easier said than done. Don’t mind the cliche, because it’s true.
Sites with flat to moderate growth rate and aggressive sales, especially if they have direct sales, end up running out of inventory to sell. (more…)