Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.
What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)
Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.
Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives. (more…)
Many publishers reach a point where they wonder if they should sell ads on their own websites.
They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)
Expandable banner ads provide a way of boosting revenue for sites that are running out of ad inventory.
The average growth rate of online audiences has slowed to single digits in recent years.
That means successful Web sites that want to grow audience aggressively must take market share away from competing sites.
It’s easier said than done. Don’t mind the cliche, because it’s true.
Sites with flat to moderate growth rate and aggressive sales, especially if they have direct sales, end up running out of inventory to sell. (more…)
Effective online advertising delivers results for customers and revenue for publishers based in part on one simple technique – the location of banner ads on the page.
If you have software or a vendor that provides ad delivery reports, it’s fascinating to see the results of moving ads around a page.
Three simple tips improve banner ad effectiveness and response rates:
Here are some examples of how the banner position impacts the revenue. (more…)
The fact that banner ad size has an impact on performance may seem intuitive and obvious to some people, but it is not to others.
To be truly effective, advertising has to deliver results for both the publisher and the advertiser.
The results for the publisher come in the form of revenue, client retention, revenue growth and higher Website ad rates. Results for the advertiser come in the form of clicks, leads and transactions.
Following a commonly accepted banner ad size standard will result in more revenue and happier clients. Ad networks will deliver higher quality and better paying clients as well. (more…)
Online banner advertising gets results for publishers and clients by following six simple ideas.
The ideas may be obvious, but following them consistently is key to success. But following them consistently also is not a given because publishers and clients get distracted by other priorities and may forget to follow at least some of them. (more…)