How Social Media Can Move Your Business Forward

© 2017 Scott Bateman

Interacting with friends, receiving news from family, knowing about the newest updates, and contacting customer service has never been easier thanks to the rise of online networking.

In 2018, there were 4.02 billion Internet users worldwide. There were 3.2 billion active social media users, translating to 42% of the population.

With such a high level of attention, its importance to society, particularly in the marketing industry, cannot be overlooked. In the trade industries, social media’s effect is a driving factor. It’s much truer in a world where any business owner’s top priority is to engage and persuade the market.

The Impact of Social Media on Brand Awareness

According to several statistics websites, such as Statista or Datareportal, Facebook is the most popular social network in the world. YouTube, a video-sharing service, was ranked second, and WhatsApp was ranked third. Some other platforms include Instagram, Telegram, TikTok, and so on. Every day, these networks receive a large number of users.

Potential clients spend most of their days on various social media platforms, making them the most effective channel for brand recognition. On Facebook, there are an estimated 60 million or more business pages, implying that millions of people are exposed to those companies every day. Having a social media presence for a business will undoubtedly pay off well.

Social Media’s Impact on Brand Loyalty

Traditional marketing dictates that customers come and go. A company can’t force customers to come back if they don’t want to. However, a firm may build a loyal customer base for its brands by using social media. Those who have used it to build a solid clientele have a significant advantage over those who have not.

Users of all ages have varying levels of interest in following various brands on social media platforms. Regardless of their age, their interests will allow companies to keep them involved through their Facebook, Twitter, and LinkedIn sites and accounts.

Social Media’s Impact on Sales

According to Statista, the number of digital buyers in 2018 was 1.79 billion, rising to 1.92 billion in 2019. In the year 2021, it was anticipated that the number of digital buyers was going to reach 2.14 billion. As a result, many consumers make online purchases and pay bills and taxes online. The United Kingdom, the United States, Germany, South Korea, and other countries have the biggest number of digital buyers.

FOMO-Brands Must Stay Where Their Customers Are

Fear of Missing Out, or FOMO as it’s known, is essentially the way a brand needs to stay informed about everything new that’s going on in the business sector in order to improve its sales.

Keeping a Close Eye on the Competition

To begin with, if a company has its own social media app, it will have an advantage over its competitors. This will also assist the company to understand and be aware of its competitors’ strategies, as well as keep it informed about what its users want and the market’s expectations.

Increases Personalization

The increasing level of customization that brands may attain thanks to social media is a big impact in today’s business world: the development of a more personalized experience is a focus for one-third of marketers. Furthermore, 81% of customers value brands that take the time to get to know them and recognize when it’s appropriate to sell to them.

It’s simple to blend into a company’s prospect’s regular activities via social media. A company can promote other firms’ adverts based on their interests and previous interactions, which helps them establish a more personal engagement.

Promotes Industry Cooperation

Businesses that rely on collaboration for growth might be greatly impacted by social media.

Influencer marketing is the most popular type of partnership, and it’s also one of the most effective: 65% of marketers expect to increase their influencer marketing budget in the following year.

Social media, on the other hand, is more than just a tool for influencer marketing. It also allows marketers to collaborate and extend their audiences without friction by just sharing content.

Collaboration is far more difficult without social media, and it usually entails sending a specific email to a partner’s list or even organizing a webinar.

Best Marketing Solutions for Small Firms

There are millions of small businesses around the world, with hundreds more popping up every day. However, inefficient marketing is the biggest challenge that most small firms confront. They are unable to invest significant funds in advertising activities due to their reduced investment. As a result, in 2022, social media networks may be the ideal marketing strategy for all of these firms.

Final Word

It’s time for people to put these recommendations into action through the greatest solutions on the market, such as Evestar!

Imo Bennard is a marketing professional who’s on a mission of creating meaningful relationships with his business associates and writing valuable content for Evestar.