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Google Plus Collections Organize Content into Mini Blogs

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Google Plus Collections
Notice how the title of the first collection is cut off, the second one says little and the third offers a benefit.

Google Plus has a feature called Collections that allow online publishers to organize their content into their own small blogs.

Managing the account is easier as a result. The following example explains how Collections work.

A visitor to Google’s social media platform does a search in the search box at the top with a specific keyword or phrase.

The first row of results is “Communities”, which focus on member discussions about specific topics. The number of members and especially the level of activity are factors in which Communities display first.

Unfortunately, many of them also have quite a few marketing posts.

The second row of results is “People & Pages”. The recency of posts and number of followers seem irrelevant to which people or pages appear first.

The third row and the focus of this article is the “Collections”. It is here that a publisher can put all of their posts into separate buckets that are easy for both the publisher and searchers to find.

Facebook and Twitter don’t have this feature. Posts on those sites appear in chronological order. Finding old posts requires clicking back through pages of content.

The Collections feature on Google Plus is similar to the Boards feature on Pinterest.

How to Build a Collection

When people publish a post, they can click on three vertical dots in the upper right corner of the post popup.

Near the bottom of the next popup are the words “Move post to collection”. When they click on it, they will see a list of current collections or the ability to create a new one. Clicking on one of those options will place the post in the collection. It’s that simple.

Creating a new collection offers a chance to give it both a title and a description. What goes into both matters in how easily the collection is found in search results.

Some people will simply give the title a one-word description such as “Aruba” for a vacation there. A searcher who sees only “Aruba” isn’t getting any enticement.

Sorry, there are no polls available at the moment.

So it helps to give the title something more descriptive and attractive. But try not to use more than three briefs words because the title will get cut off in search results.

The description is a chance to say a little more about the collection and improve the odds of higher rankings in search results. It has room for 80 characters.

There also is a chance to use a custom photo. If not, Google provides a generic one.

1 Downside to Collections

Like Facebook and Twitter, people can follow pages on Google Plus, but they also can follow a Collection. If they follow a Collection, they don’t automatically follow the Page.

That being said, a follow to a Collection should bring ranking value to the Page.

Collections also improve the odds of getting found because they can target audiences down to small niches.

But Is It Worth Doing?

Google Plus is less popular than Facebook, Twitter, Pinterest and LinkedIn. My own posts there have brought little traffic back to my core website.

Some experts in search engine optimization claim that posting to Google Plus gives a boost to the website doing the posts. For that reason alone, it is worthwhile to build and maintain an account. And posting there is quick and easy.

Like all social media efforts, the amount of time and energy going into an account should depend on the results. Google Plus Collections might be worth the five minutes a day it would take to build a meaningful presence.

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