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“Rel Nofollow” Tag Disrupts SEO Potential

Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.

Scott S. Bateman

About Us Pages Get Prominence, Demand Attention

“About Us” pages often receive high prominence in website navigation and architecture. It’s no surprise because any credible website publishers…

Scott S. Bateman

What is Cornerstone Content on a Website?

Cornerstone content is a concept in online publishing that identifies the most important pages on a website.

Scott S. Bateman

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

"Online marketing strategy" is a popular phrase that often is used to describe ways of generating large amounts of traffic…

Scott S. Bateman

Ad Unit Audit Increases Revenue Performance

A regular review of online ad unit performance will often lead to an improvement in revenue performance.

Scott S. Bateman

Website Migration Brings Risk With Reward

Migrating a website from one host to another or one domain to another has rewards as well as risks. The…

Scott S. Bateman

Online Strategy Depends on Constant Change

An online business needs to accept constant change as part of its strategy if the business is meant to survive.…

Scott S. Bateman