Promise Media

Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

Site development

Site Development is Foundation of Online Marketing

Online marketing for a website has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)

Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

Increase Page Usability with 7 Steps

Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.

Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)

Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

Stored in Online Marketing and tagged
YouTube translator

3 YouTube Translator Tips Expand International Reach

The YouTube translator tool gives businesses a way to reach a wider international audience for their videos.

The output of the tool is no different than closed captions on a TV. A video with an English speaker will attract English-speaking audiences, but obviously it won’t attract non English speakers. (more…)

Stored in Online Marketing and tagged

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