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Opt-in email subscribers

Opt-In Email Marketing Builds High Quality Lists

Forcing someone onto an email list without their knowledge or approval is the worst way to build a valuable list.

It’s also spam and will get you in a lot of trouble. (more…)

Stored in Online Marketing and tagged
video production

How to Start Video Marketing Production

The starting point for video marketing production is as simple as taking photos with a digital camera.

A “movie” is a continuous series of images. When most people think of the word movie, they think of  what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)

Page views

How to Increase Website Page Views

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)

Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)

Web design stages

80 /20 Rule Applies to Growing Content Page Views

Increasing content page views for a site depends on a handful of popular articles.

The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity.

Many experiments have proven that a top-performing website doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors. (more…)

Stored in Website Development and tagged
Google AdWords tutorial

AdWords Tutorial: Campaigns for Beginners in 15 Minutes a Week

The smallest business can put together a Google AdWords campaign in just 15 minutes a week. Even better, it can cost only $1 a week — or $1,000 a week.

Campaigns in Google AdWords cost both time and money. Time is necessary to build and maintain the campaigns. Money is necessary to pay for the clicks. (more…)

Stored in Online Marketing and tagged
YouTube monetization

YouTube Monetization Rate Depends on 6 Factors

The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.

Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)

Bounce rate

How to Improve Bounce Rate with Analytics

A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.

Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)

Stored in Online Marketing and tagged
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