Promise Media

Affiliate Marketing Strategy May Add Extra Income

Affiliate marketing has been a popular online subject because of its potential to generate big revenue for anyone who masters it.

But few people actually master it. Part of the challenge lies in the fact that millions are trying it. (more…)

Webmaster tools

Online Product Vendors Offer a Mixed Blessing

Some online operations build their content management from scratch and others buy most of what they need. Some strike a balance between the two.

I have worked in operations with both extremes. They have left me convinced that striking a balance is the best way to go. (more…)

Online Advertising Rates: Tips and Guidelines

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention. (more…)

Online Advertising Budget Gets Help From Simple Ratio

Online newspapers and broadcasters sometimes use a simple ratio that also is useful for other businesses that have a website revenue budget.

Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. (more…)

Stored in Online Newspapers and tagged ,
YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

Stored in Website Development and tagged
Social media

Why Social Media Doesn’t Work Sometimes

Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.

The explanation begins by identifying some of the reasons  why companies do social media. Five reasons explain why. (more…)

Stored in Online Marketing and tagged

Online Account Executives Deliver Revenue Results

Newspaper websites with dedicated online account executives have 87 percent higher online revenue than papers that rely solely on print AEs.

In addition, 59 percent of the total revenue came from online-only ads, according to the former Newspaper Association of America. The association’s data came from a Borrell Associates study. (more…)


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