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Continuous news

Continuous News Brings Steady Stream of Visits

Continuous news is a media concept that also works well with any small business with an online presence.

It requires a steady stream of site updates. But search engines respond with a steady stream of visits.

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Independent Contractors Thrive With Income From Multiple Sources

Independent contractors have a better chance of surviving and thriving if they have an income strategy that looks beyond just the business.

More than half of the business closures in the United States were the result of problems getting financing or a failure to reach profitability, according to the Global Entrepreneurship Monitor sponsored by Babson College. (more…)

Stored in Website Management and tagged
Large DFP icon

How to Make Responsive DFP Ad Units

Google has created a way for DFP publishers to display responsive ad units that is harder to explain than it is to do.

“Size mapping” is a set of tags on a site that tells DFP it can safely deliver ad units of specific but varying sizes into a single ad slot.

The following steps explain how to make DFP deliver responsive ad units. The steps use a single ad unit to keep the explanation simple. (more…)

Stored in Online Advertising and tagged ,
Online Communities

How to Understand Unique Visitors in Google Analytics

Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.

The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

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Stored in Website Development and tagged

Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

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10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain insights.

A small business or website publisher may have an equally small channel and not enough free time to publish or track the channel daily or weekly. Some channels offer value without having dozens, hundreds or thousands of videos.

Channels with 10 or fewer videos might simply offer some branding value, a little revenue or other benefits that make the channel useful. (more…)

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