Promise Media
Online advertising ROI

Online Advertising ROI: 3 Useful Metrics to Know

Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.

Response and branding are the two primary benefits of any advertising campaign. (more…)

Targeted advertising

Use AdWords Geo Targeting to Keep Budgets Lean

Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

CPM advertising

CPM Advertising Costs, Examples and Strategy

CPM advertising is a pricing model based on cost per thousand ad impressions.

It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)

© 2007-2017 Promise Media LLC • Contact