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Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
Stored in Online Marketing and tagged Advertising Rates, Business, Pay Per Click, Site Promotion, Strategy
Use AdWords Geo Targeting to Keep Budgets Lean
Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.
Just about anyone can have a good reason to use the geo targeting capability. (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 