Promise Media

Simple Chart Puts Revenue and Audience into Context

A simple chart offers useful insights about audience and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

Stored in Website Management and tagged , ,

Online Productivity Separates Success From Failure

Google, Facebook and other online companies succeed in large part because of productivity.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)

Stored in Website Management and tagged ,
Online brand marketing

Brand Your Business With Promotional Banner Ads

The best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. Graphical banner ads can build awareness and memory of a site name and bring customers back again. (more…)

Stored in Online Advertising and tagged , ,
Credit: Pixabay public domain

AdSense Platform Revenue Hints at Better Site Design

Sites that use Google AdSense will find great insights from the platform revenue report.

The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)

Stored in Online Advertising and tagged
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