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Search engine optimization

Best Page Titles Use 4 Tactics for SEO

A small amount of search engine optimization will do a great deal to help the page title of an article.

How long does it take to write a sentence with less than 70 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. (more…)

Stored in Online Marketing and tagged

Content Synonyms Almost As Important As Main Keyword Phrase

SEO synonymsContent synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. (more…)

Stored in Online Marketing and tagged
Pay per click campaigns

Pay Per Click Shows True Value With Return Visits

Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.

It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)

Stored in Online Advertising and tagged ,

Discover Online Brand with Simple Search Term

Online brandTraditional media has powerful online brands and give simple lessons on how to build and keep them powerful.

During my work on large newspaper and TV station websites, I was surprised at what I discovered in analytic software about the ways people went to those sites. Some of them had been around for many years and were getting more than 1 million unique visitors a month.

It was no surprise that these sites attracted major amounts of traffic from search engines. The surprise was how people used those search engines to reach the sites. (more…)

Stored in Online Marketing and tagged

Audience Geography Matters More Than Total Visits

Planet EarthA local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.

A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach.

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience. (more…)

Stored in Online Marketing and tagged
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