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Free RSS to Email Saves Time, Effort and Money

RSS to emailEmail marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.

That time and effort could go to better use if the process of sending out emails was entirely automated.

RSS to email makes it possible to do so. (more…)

Stored in Online Marketing and tagged ,

‘Mobile First’ Depends on Total Mobile Audience

When Google announces, online publishers jump. When Google announces that “mobile first” is the new mantra for high search rankings, should publishers jump again?

The answer is yes and no.

The answer is yes because all site publishers with a desire for high rankings should spend more time optimizing their sites for a pleasant mobile viewing experience.

The answer is no for sites that have strong desktop traffic and weak mobile traffic. (more…)

Stored in Website Development and tagged

Why You Don’t Need More YouTube Subscribers

YouTube subscribers

© 2017 Scott Bateman

Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.

Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post.

But a publisher doesn’t need to get more YouTube subscribers if the channel topic has short-term value. A subscriber may not have a reason to come back. (more…)

Stored in Online Marketing and tagged

Bad SEO Brings Wrong Audience

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category.

Brand and local websites see a unique behavior among loyal visitors. These visitors will often go to search engines to reach the websites even though they know the site addresses. (more…)

Stored in Online Marketing and tagged
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