Promise Media

Free Webmaster Tools Improve Site Results

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. (more…)

Stored in Website Development and tagged

YouTube Retention Rate Thrives on Simple Tips

YouTube logoThe audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.

In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down.

The report will show the average view duration in minutes and seconds. It also will show the percentage of time that viewers spend with the videos in a channel. The report breaks down the view time and percentage viewed for each individual video and averages them for a channel total.

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Stored in Website Development and tagged

Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

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Contextual advertising

Contextual Ads Need Contextual Content

Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

Stored in Online Advertising and tagged , ,

Segments in Google Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)

Stored in Website Development and tagged , ,

AdWords Conversion Rate Improves with 6 Steps

AdWords conversion rateThe Google AdWords conversion rate is a critical measure in showing how efficiently a Web site promotes itself with pay-per-click campaigns.

Conversion rate measures the amount of business from website visitors. If a site uses AdWords to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from AdWords. This is the click rate, which is the first step in tracking performance in AdWords. (more…)

Stored in Online Marketing and tagged ,

Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

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