Promise Media

Local Online Advertising Goes Up for Grabs – Literally

Local online advertising is going up. It’s also up for grabs.

The battle has been fierce, and it is getting worse.

A report by Borrell Associates estimates that local advertising will increase to $132 billion in 2016.

Digital spending will make up about half of the total, followed by newspapers at 10 percent and TV stations at 9 percent, the report says.

Among digital advertising expenditures, targeted display ads will consume 70 percent of the total.

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Stored in Online Advertising and tagged

SEO Risks May Lead to Poor Results and Dashed Hopes

Search engine optimization requires risk management like any other business initiative.

Managing expectations is one of the first steps in any risk management.

In the case of SEO, a typical business uses either internal staff or external vendors to implement the SEO program.

Whether the project manager is a vendor or internal staffer, it it critical that that person explain the risks to management or the business owner.

A great effort increases the probability of increasing SEO ranks. But certainly doesn’t exist.

Owners and managers should know that no vendor or staffer can guarantee results with an SEO project.

They also should keep in mind the following specific risks.

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Stored in Online Marketing and tagged ,

SEO Content Writing: Tips for Higher Rankings

SEO for content writing is a craft that takes time  to develop because different writers have different backgrounds and training experiences.

Journalists focus on the angle of the story. English majors think about themes.  Marketing types think about brand. Web people think about keywords — but sometimes overlook quality.

As a professional journalist and online publisher, I find that starting with the most essential keywords of the article is the right thing to do, but with a few important differences that combine SEO and good writing principles.

Let’s take a look at a few important SEO tips for content writing. (more…)

Stored in Online Marketing and tagged
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