Local online advertising is going up. It’s also up for grabs.
The battle has been fierce, and it is getting worse.
A report by Borrell Associates estimates that local advertising will increase to $132 billion in 2016.
Digital spending will make up about half of the total, followed by newspapers at 10 percent and TV stations at 9 percent, the report says.
Among digital advertising expenditures, targeted display ads will consume 70 percent of the total.