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Email Marketing Metrics Boil Down to 5 Numbers

Email MarketingEmail marketing metrics are far simpler than other metrics such as Website analytics.

Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them.

But that doesn’t make email marketing easy. It is a big challenge first to get people to subscribe and then to keep them when they have so many other options for getting their information.

Five email marketing metrics track the return on investment that a site or business puts into a campaign with money and labor:

  1. Subscription rate
  2. Open rate
  3. Click rate
  4. Churn rate
  5. Conversion rate

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Stored in Online Marketing and tagged

Website Navigation Design Requires 3 Main Tactics

Basic web designWebsite navigation design largely comes down to three tactics.

  1. Put the main navigation at the top of the page, on the left side or via a combination of both.
  2. Provide subcategories in the navigation on every page of the site or put them only within each specific section.
  3. Decide whether to use an expandable navigation with javascript or similar technique.

What looks like the best design may not provide the best functionality and user response. It may look good, but if a user doesn’t want to click on anything in a multi-tiered dropdown menu, there isn’t any justification for adding all of the needed code.

So any design should include the ability to track the clicks in analytic software to see the results. From those results, the people responsible for the site can make adjustments to the site navigation.

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Stored in Website Development and tagged ,
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