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Free Site Promotion for Small Business — Using Blogs

Free site promotion for small businesses is readily available. It’s a tactic called blogging.

Most heavy online users already know about blogging. It’s using a Web site to post  content — often personal content — on a regular basis.

But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, etc.

Small business blogging can be used to promote another Web site for free. (more…)

Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on Web sites in several forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation.

But it’s clear that CPC and CPM dominate online advertising. CPC in particular is the dominant form for major Internet players such as Bing, Facebook and Google. CPM is often preferred for other sites, especially ones oriented to content.

CPC is popular with text-oriented ads that appear on search engines while CPM is popular with image-oriented banner /display ads. In the first case, the emphasis is on response. In the second, the emphasis is on branding. All advertising strives for some combination of branding and response.

Online pricing models

The above graph shows the popularity of CPC and CPM pricing models through the first half of 2014. Data: IAB; chart © Promise Media


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