Promise Media

Web Content Development Seeks Every Ounce of Benefit

Content management systemsWeb content development is more than just the creation of material used on a site. It is thoughtful planning about how to get the greatest benefit out of that content.

Content is an item on a Web site that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer.

An item in a store must eventually go. It has to be sold because it occupies valuable space. If it doesn’t sell, the store naturally puts the item on sale and often keeps lowering the price until it is sold.

Good retailers usually make sure they have the right items within their inventory and have a decent track record of selling them, even though they don’t always get the price they want.

Web site content can sit there for a long time, even years, collecting page views and costing virtually nothing to occupy space on a server.
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Revenue decline

Website Management Needs Cost Controls in Slowing Economy

Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)

Stored in Website Management and tagged , ,

Google AdSense Alternatives Often Bring 6 Added Risks

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.

Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives. (more…)

Stored in Online Advertising and tagged ,

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