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How to Get Facebook Fans: A Simple Approach

Facebook logoGetting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

But it is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online.

This free approach depends in part on:

  • How prominently the business promotes the fan page
  • How much consistent effort goes into the page
  • The type of fan page / type of business

How do I know? Because I have implemented social media efforts that have succeeded for some ventures and failed for others. The three steps above made the difference in many of the results. (more…)

Stored in Online Marketing and tagged ,

The One Keyword Link Building Strategy

A one keyword link building strategy is mostly known for the approach that concentrates on one keyword per page, which creates focus for SEO efforts and ideally produces better results.

But another approach focuses on one keyword per site. Yes, one per site.

Let me explain what sounds like a crazy notion.

It begins with the benefit of having a highly disciplined focus on search engine optimization. The goal is simply to concentrate most if not all of the link building effort on a single keyword for the site.

The effort continues until that keyword reaches its maximum potential, then moves on to the next keyword.

Why does that matter?

(more…)

Stored in Online Marketing and tagged ,

Broken Link Building Produces Easy SEO Benefits

Broken link building

© 2016 Promise Media

Broken link building is one of the easiest ways to improve a site’s profile in search engine results.

Advice on broken link building often overlooks one critical step in making it effective.

The advice often focuses on fixing external links that point to a site. That focus is only half the solution. The other half should focus on fixing internal links as well.

The term broken link building is a bit misleading.

It might be better called broken link rebuilding, because that’s exactly what it does — rebuilds broken links that can renew positive ranking signals for search engines that were lost after the links went bad.

(more…)

Stored in Online Marketing and tagged ,

Why Internal Link Building Matters for SEO

Internal Link BuildingInternal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.

Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the landing page.

The location on the page also matters. The higher the link, the more likely it will get clicked because it is more visible to the user, especially if that user doesn’t scroll down the page.

Whether someone clicks on that link signals to the search engine (which often is following the user via cookies) that the link has value, relevance and context for the user.

How the user responds to the landing page provides the next clue.

Let’s see how to user internal linking for better SEO results. (more…)

Stored in Online Marketing and tagged ,
AdSense CPM

AdSense CPM Depends on Category and Tactics

The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.

It is against the terms of conditions for Google AdSense for any site publisher to disclose its click-through rates or other statistics about a site’s performance. (more…)

Stored in Online Advertising and tagged ,

Internet Marketing Strategy for Business Starts With 3 Tactics

Search engine results for “Internet marketing strategy for business” often bring up Web sites with exciting claims, but most online successes come from a series of small steps taken consistently over time.

The Internet is packed with millions of sites clamoring for the attention of people who visit on average about 100 sites a month.

As a result, sites that don’t have million dollar Web promotion budgets find that their audience is small and that search engine optimization by itself is not enough to build a strong business.

“The amount of work you put into them will determine the results you get out of them.”

So what does it take to launch an Internet marketing strategy for a local business?

It starts with three basic tactics, all of which can be done with as little as one hour a month and a small amount of money. But like everything else in life, the amount of work that go into them will determine the results that come out of them. (more…)

Stored in Online Marketing and tagged ,
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