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Track ROI for Pay Per Click with 2 Simple Metrics

Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

Should You Sell Your Own Ads on Your Website?

Many publishers reach a point where they wonder if they should sell ads on their own websites.

They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)

Facebook Active Users Go Beyond Likes

Facebook active users are often overlooked in favor of “likes,” but they are more important for one good reason: They often reveal the strength of a fan page presence on Facebook.

First, a definition of active users, according to Facebook. (more…)

Stored in Online Marketing and tagged

10 Large Online Advertising Agencies and Networks

Online advertising agencies and networks take much of the work out of selling ads on a site. But like everything in life, it comes at a cost.

Companies that sell advertising for sites usually provide a piece of code that runs on the site and delivers performance information to the companies and their advertising clients.

In some cases, the agencies automate the entire process via self service. In other cases, they have sales representatives who help develop highly targeted campaigns for specific clients.

(more…)

Stored in Online Advertising and tagged

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