Classified advertising is the most underappreciated and misunderstood category of ads in the online industry.
Newspapers and magazines traditionally provided the bulk of classified advertising and made a tremendous amount of money from it, especially newspapers with the employment, automotive and real estate categories.
That lucrative business has declined dramatically in recent years as advertisers have moved their money from print to online.
But once online, the classified category has largely vanished. Why? (more…)