Promise Media

Boost Ad Impressions to Make Up for Declining CPMs, CPCs

ArrowsThe largest online advertising company on the planet is proving that it can increase revenue every quarter, but it is finding that it must overcome a steadily declining cost per click.

Google has been reporting quarterly earnings that include two interesting statistics.

One is that the volume of paid clicks is increasing. The other is that the cost per click is decreasing.

Despite the cost per click decline, total revenue from all Google sites continue to increase. (more…)

Stored in Online Advertising and tagged ,

Classified Advertising Still Producing Big Money Online


Classified advertising is the most underappreciated and misunderstood category of ads in the online industry.

Newspapers and magazines traditionally provided the bulk of classified advertising and made a tremendous amount of money from it, especially newspapers with the employment, automotive and real estate categories.

That lucrative business has declined dramatically in recent years as advertisers have moved their money from print to online.

But once online, the classified category has largely vanished. Why? (more…)

Stored in Online Advertising and tagged

Change Content Management System with Extreme Caution

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)


Keyword Research for SEO Pays Off with Audience

A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on SEO-based keyword research.

The popularity of a keyword phrase has an important impact on a document’s ranking in search engine result pages. Otherwise, the article won’t be easily found — or not found at all.

Here’s how to do it. (more…)

Stored in Online Marketing and tagged

Targeted Content Development Builds Revenue

Web site content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers.

Site publishers or staffs can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns.

Ideally, they go into content sections that have high advertising appeal, high visitor appeal or a combination of both.

They go into content sections with high readership appeal only if those sections also have strong potential for advertising. (more…)

Evergreen Content Builds Site Value and Audience

Evergreen content strategyAn evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written.

The investment of time, energy and even money in generating such content may not pay for itself in the near future, but a good evergreen article will likely pay for itself in the long term and then become pure profit from that point forward. (more…)

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites.

The five largest social media companies at the time of this writing are in order of audience size according to Quantcast are:

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Pinterest
  5. Google+

What makes these sites attractive to advertisers starts with their vast reach.

“Worldwide DAUs (Daily Active Users) increased 19% to 864 million on average during September 2014 from 728 million during September 2013,” Facebook said in a quarterly report. (more…)

Stored in Online Advertising and tagged ,
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