Promise Media

4 Ways to Rewrite Articles, Improve SEO and Build Audience

fountain-penArticle rewriting is a fast way to improve search engine optimization and user experience at the same time.

Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits.

It really isn’t too good to be true.

Start with a simple scenario. An article on the site was published three years ago. At the time, work was especially busy and the article didn’t get much attention.

Maybe it was only 300-400 words long. It didn’t have any photos or graphics. It also didn’t have any related links. Keywords were not well defined. If it did have a photo, the alt tag was missing.

That said, the topic of the article has lasting value. In other words, it is evergreen content. (more…)

Sales Pipeline Report Helps Revenue Performance

sales-pipelineA direct sales pipeline report is a great way to increase the odds of success with online advertising.

Whether an online operation is one person who does it all or a much bigger operation with an entire sales staff, a pipeline report is one of the ways a smartly managed site can achieve better revenue numbers.

Consider a scenario where such as report doesn’t exist.

An account executive who makes numerous pitches over time. One day the manager wonders why the AE isn’t making budget.

The manager asks a few simple questions. How many proposals are in the field? How large is each proposal? What is the likelihood that they will close?

If the AE answers, “I don’t know,” then the answer says a lot about why the AE is not making budget.

In addition to providing greater insight about online direct sales, a pipeline report serves another crucial purpose. If an account executive leaves the operation, the report makes it much easier for the rest of the staff to pick up the slack. (more…)

How to Start an Online Business — and Succeed

I have been creating online businesses or working with others to start them since the late 1980s.

Some of them have been intentionally small, like my current consulting and publishing business that has been doing just fine for nearly eight years. The reasons why will be clear later in this article.

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