Search engines are great when they bring free audience to a site through organic search results. But some search spiders are simply terrible. They are terrible because they come from a product that doesn’t provide any audience. They are especially terrible when they pour through a site, consume vast amounts of bandwidth and come back [...]
Building a successful online business is similar to solving a set of math problems. Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals Web site profit. The three [...]
Revenue Alone is Misleading Number if Expenses Aren’t Considered Web site profit is a popular topic on message boards around the Internet, and the postings often focus on revenue as a way of establishing a site’s worth. But revenue is misleading. A number of Web sites provide calculators that claim to show the value using [...]
Web site profit is often a choice between high profit margin versus high revenue and audience growth. It is one of the most important choices a publisher or webmaster can make for a Web site financial plan. It is tempting to chase a high profit margin, but excessive margins are a positive in the short [...]
Web site profit requires good planning — even something as simple as one page — and consistently sticking to the plan. Planning is more important than revenue itself. Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. Major companies including media businesses emphasize many of these elements [...]
Independent Web site publishers consisting of a single employee have a far different view of profit than the way it is handled by larger companies. The major difference lies with payroll and the type of business entity, such as C corporation, S corporation and Limited Liability Company. Large publishers tend to be incorporated and usually [...]